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Sport Management (MSc/PGCert)

Course Description

This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

Visit the Sport Management (MSc/PGCert) page on the Birkbeck, University of London website for more details!

(Student Profile)

Tosh Modupe

4047.jpg Why did you choose Birkbeck?

The reason I chose Birkbeck was for its outstanding flexible studying arrangements for mature students who have to balance their working career and family life with advancing their academic understanding.

What did you enjoy about the course?

Obviously the topic I initially chose, but also the friendly study environment of the university with the ability to call upon staff members to resolve any difficulty one experienced. Lastly, the structured course timetable and camaraderie of the students themselves.

Is there anything on the course that inspired you?

Yes, the passion our lecturers gave during their lectures and seminars showed me that it wasn't just about delivering a topic to a class – they honestly wanted us to achieve the academic understanding of the subject matter so as to graduate with a full understanding of the topic.

Has doing the course made a difference to your career?

I am currently enrolled on the PG Cert in Sport Management at Birkbeck. When I have completed this, I will go on to fulfil my dream of doing an MSc in Business in Football. However during the degree I really enjoyed studying about gender so I have decided to also do a second part-time Masters’ degree in Gender, Sexuality and Society at Birkbeck.

What were you doing before Birkbeck and what are you doing now?

I was and still am an operational London Firefighter.


Postgraduate Support Scheme for final-year undergraduates (full-time) - 20+ Awards

We are pleased to announce that, for October 2015 entry, Birkbeck has a limited number of new £10,000 postgraduate scholarships. These scholarships are for students progressing from a full-time undergraduate degree to a part-time Master’s degree starting in 2015/16.

Value of Scholarship(s)



To be eligible for the scholarship you must be:Starting a 2-year part-time taught Master’s degree in 2015/16
Domiciled in the UK/EU
Progressing from an undergraduate course for which you were charged the higher tuition fee (applicable since 2012–13)
Studying at postgraduate Master’s level for the first time

Application Procedure

If you want to apply for this support, you must follow these steps:Submit an application for your intended course
Submit an application for the Postgraduate Support Scheme

Further Information


Entry Requirements

Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course Fees

Part-time home/EU students: £ 5225 pa Full-time home/EU students: £ 10450 pa

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Recipient: Birkbeck, University of London
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