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Sports Marketing (MSc)

Course Description

This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

Why study this course at Birkbeck?

Improve your knowledge and understanding of marketing.
Learn how marketing applies to the sport industry and sport organisations.
Enhance or develop your career in the sport industry.
Benefit from Birkbeck’s renowned high-quality teaching and expertise in the delivery of part-time programmes.
Accredited by the Chartered Institute of Marketing.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

Visit the Sports Marketing (MSc) page on the Birkbeck, University of London website for more details!

(Student Profile)

Pablo Contreras

4064.jpg Pablo Contreras was born and educated in Chile. Pablo has a strong knowledge of Communications and Trade Marketing, having over four years of experience in Marketing, developing new brands in the Automotive Industry. He decided that he wanted to study sport marketing and through online research found Birkbeck’s MSc Sport Marketing.

Pablo says: ‘The Sport Marketing master’s programme at Birkbeck has a very strong reputation and the fact that Birkbeck is part of the University of London was also an important factor.’

‘My lectures so far have been really interesting and I am enjoying learning more about my professional field and studying examples from other places and organisations. The tutors have been really helpful with helping me to get the most out of the course.’

‘I’ve always wanted to live in London and so far the experience has been amazing. I am studying alongside British students as well as international students and it is really helping me to enlarge my professional network.’

‘I was worried about paying for the course and life in London but having the Santander Scholarship has made me feel much more secure and relieved some of that worry. ‘

‘After the Master’s I will be looking for a job in the sports industry either in the UK or in Chile.’


Postgraduate Support Scheme for final-year undergraduates (full-time) - 20+ Awards

We are pleased to announce that, for October 2015 entry, Birkbeck has a limited number of new £10,000 postgraduate scholarships. These scholarships are for students progressing from a full-time undergraduate degree to a part-time Master’s degree starting in 2015/16.

Value of Scholarship(s)



To be eligible for the scholarship you must be:Starting a 2-year part-time taught Master’s degree in 2015/16
Domiciled in the UK/EU
Progressing from an undergraduate course for which you were charged the higher tuition fee (applicable since 2012–13)
Studying at postgraduate Master’s level for the first time

Application Procedure

If you want to apply for this support, you must follow these steps:Submit an application for your intended course
Submit an application for the Postgraduate Support Scheme

Further Information


Entry Requirements

Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course Fees

Part-time home/EU students: £ 5225 pa Full-time home/EU students: £ 10450 pa

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