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International Marketing (MSc)

Course Description

This programme will provide you with a high-level, comprehensive and rigorous understanding of the relevance of international marketing, allowing you to develop insights into marketing decision-making in a global cultural context. The programme will enable you to link theory and practice, to identify ethical practice, and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management, marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

Why study this course at Birkbeck?

International in scope and will appeal to those with a marketing background, and to those without who wish to embark on a career in marketing.
Makes reference to research findings to provide additional insights into the subject matter.
Various educational approaches will allow you to develop your decision-making skills and to link theory and practice.
Accredited by the Chartered Institute of Marketing.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Visit the International Marketing (MSc) page on the Birkbeck, University of London website for more details!

(Student Profile)

Moffat Chawala

3980.jpg Moffat Chawala first found out about Birkbeck when it was recommended to him by a friend. His employer, a university in Zambia, was sponsoring him to study abroad, and the structure of Birkbeck’s MSc Marketing, the strong research reputation of the Department of Management, its location in central London and the fact he would gain a University of London qualification meant that Birkbeck was Moffat’s first choice.

From the moment he began the Master’s programme, Moffat found that he had an excellent relationship with his classmates. He says: 'My relationship with the other students has been phenomenal from the word 'go'. We have done a lot of group projects, which gave us an opportunity to get to know each other and share experiences. The students have a multicultural background, which was very important and added another dimension to studying at Birkbeck.'

Moffat continues: 'One thing that is really key to the quality of the teaching is how informed the lecturers are. They have vast experience both in industry and in academia, which is a very good combination.

'The content of the programme is very relevant. Marketing is a very dynamic field but the content of the MSc programme is up to date with the latest things happening in industry.'

One of the key things that Moffat was hoping to gain from his time at Birkbeck was the opportunity to network with others in his field. He explains: 'Studying at Birkbeck has given an opportunity to link up with the best people from industry and academia and I’m sure the relationships I have built here will last even after my studies are completed.'

It was also important for Moffat that he would have the necessary support, and access to good quality facilities. He says: 'The facilities at Birkbeck are excellent. The library is well-stocked with relevant materials and there is 24/7 access to the computer lab. The coursework that we were given was challenging, but manageable and the lecturers were very supportive.'

After graduating Moffat will return to Zambia to teach marketing at undergraduate level. In a few years he would like to return to the UK to study for his PhD, and says that he would like to do it at Birkbeck. 'Studying at Birkbeck has changed my life,' finishes Moffat, 'It is definitely an experience I will treasure for the rest of my life.'


Postgraduate Support Scheme for final-year undergraduates (full-time) - 20+ Awards

We are pleased to announce that, for October 2015 entry, Birkbeck has a limited number of new £10,000 postgraduate scholarships. These scholarships are for students progressing from a full-time undergraduate degree to a part-time Master’s degree starting in 2015/16.

Value of Scholarship(s)



To be eligible for the scholarship you must be:Starting a 2-year part-time taught Master’s degree in 2015/16
Domiciled in the UK/EU
Progressing from an undergraduate course for which you were charged the higher tuition fee (applicable since 2012–13)
Studying at postgraduate Master’s level for the first time

Application Procedure

If you want to apply for this support, you must follow these steps:Submit an application for your intended course
Submit an application for the Postgraduate Support Scheme

Further Information


Entry Requirements

Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent; other qualifications will be considered. A professional or other qualification obtained by written examinations approved by the College. Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Course Fees

Part-time home/EU students: £ 5225 pa Full-time home/EU students: £ 10450 pa

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