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Digital Media Management (PGCert)

Course Description

With the second wave of internet development as an integrated part of both the public and private sectors, there is greater realism and a recognition of the need to ensure that organisations implement effective management techniques.

This specialist course examines the issues and opportunities in the development of interactive digital media, particularly in relation to the internet. It analyses the role of digital media in different sectors and the wider issues of marketing and publishing. You will learn practical project management skills and develop the experience to manage interactive projects.

You will develop the skills needed to design a professional plan for a personal or business-related project, and will assess the risks related to that project. You will also review your approach and progress critically during the programme, and apply learning in the practical context of your project. You will be required to present your ideas clearly and effectively to your chosen audience. You may use the course to develop plans for assessing the potential for commercial projects or starting a small business.

Why study this course at Birkbeck?

Develop skills applicable to the public and private sectors and to business start-up.
Lecturers come from academic and commercial backgrounds and are current practitioners.
Undertake a project which can be work-based and supported by your employer.
Birkbeck's computing facilities are accessible 24 hours a day, 7 days a week, although you will need your own computer and internet access for coursework and projects.
We offer a range of resources and student support to help you while you're studying with us.

Visit the Digital Media Management (PGCert) page on the Birkbeck, University of London website for more details!

Student Profiles

Postgraduate Support Scheme for final-year undergraduates (full-time) - 20+ Awards

We are pleased to announce that, for October 2015 entry, Birkbeck has a limited number of new £10,000 postgraduate scholarships. These scholarships are for students progressing from a full-time undergraduate degree to a part-time Master’s degree starting in 2015/16.

Value of Scholarship(s)



To be eligible for the scholarship you must be:Starting a 2-year part-time taught Master’s degree in 2015/16
Domiciled in the UK/EU
Progressing from an undergraduate course for which you were charged the higher tuition fee (applicable since 2012–13)
Studying at postgraduate Master’s level for the first time

Application Procedure

If you want to apply for this support, you must follow these steps:Submit an application for your intended course
Submit an application for the Postgraduate Support Scheme

Further Information


Entry Requirements

You will be expected to be a graduate with IT skills and to have at least 1 year's experience in training, education, human resources, publishing, marketing or associated media development. Non-graduates with 3 years' experience in at least one of these areas are also welcome to apply. If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System score of 6.5, with not less than 6.0 in each of the sub-tests.

Course Fees

Part-time home/EU students: £ 2650 pa Part-time overseas students: £ 4825 pa

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Recipient: Birkbeck, University of London
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