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International Communication

Course Description

The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation.

Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create this unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:

• The Netherlands: Hanze University of Applied Sciences, Groningen
• The United Kingdom: Leeds Beckett University
• Italy: IULM University, Milan
• Lithuania: Vilnius University

The MIC offers you the opportunity to study at two universities and graduate with two Master’s degrees and the Geert Hofstede Consortium certificate. The programme starts each September and consists of three semesters (90 European credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester, you will write your dissertation under the supervision of these two universities.

Career Focused

How is the career perspective built into the MIC programme? Throughout your study, you will analyse and solve real corporate communication problems provided by companies and governmental and non-governmental organisations. While acquiring the necessary expertise, you will at the same time acquire the knowledge and skills you need to be able to work within an international, complex and ever-changing business context. In doing so, you will not only be achieving an academic milestone, you will also be building your business network and complementing your résumé with work experiences.

MIC Curriculum Overview

Semester 1: Core Programme (30 European credits)
The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? You will complete this semester at one of the consortium universities of your choice.

Semester 2: Specialisations (30 European credits)
During the second semester you will complete a number of specialisations from another consortium universities of your choice. The specialisations are, by definition, in tune with what is happening in the professional field and can change according. The specialisations include:

Hanze University of Applied Sciences, Groningen, The Netherlands
• Intercultural Management
• International marketing communication
• International public affairs & corporate communication

IULM International University of Languages and Media, Milan, Italy
• Development and communication
• Public affairs and advocacy
• Social responsibility and communication

Leeds Beckett University, Leeds, The United Kingdom
• Public relations skills
• Communication audits
• Digital communication management

Vilnius University, Vilnius, Lithuania
• International crisis communication management
• Innovative methods in corporate communication
• Media and sustainable development

Semester 3: The Graduation Project (30 European credits)
The graduation Project consists of a master’s dissertation and a personal development portfolio. You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client or stakeholders (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. The dissertation is completed under the supervision of two universities.

MIC graduate profile

As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.

Career Prospects

Based on the MIC Alumni Evaluation conducted in 2015, 91.6% of the MIC graduates have found a job within a year after graduating. Graduates have found jobs as Communications manager, Communications consultant, Director of communication and external relations, Image and communications manager, Marketing & communications executive, Content and media manager, Social media research officer, Senior international relations officer, Events officer and Project manager. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM, ABN-Amro bank and governmental institutions.

Admission requirements

• Previous study in one of the following fields: communication, humanities, social sciences, business, management. Extensive work experience may also be considered.
• English language requirements: IELTS: 6.5, no subscores below 5.5 or TOEFL: 90 (internet). IELTS or TOEFL must not be older than two years.

The MIC is a fully accredited programme.

For more information about admission and application visit: http://www.hanzegroningen.eu/mic or http://www.masterinternationalcommunication.eu

Visit the International Communication page on the Hanze University of Applied Sciences website for more details!

(Student Profile)

Grace Omondi (MIC student from Kenya)

The MIC programme is full-time and can sometimes be overwhelming - group work, final papers, weekly assignments, workshops, client presentations and capstone assignments. The programme lays a great emphasis on the theoretical background in solving communication problems. We are encouraged to take a strategic approach to communications, and to think of long-term organizational value. The bonus is that the rigorous schedule is punctuated with field study trips. Besides normal class hours, the faculty regularly organizes workshops, professional coaching and networking opportunities for jobs and internships. My first academic trip was to the Volkswagen plant in Emden, Germany. The objective of the trip was to understand how the company was communicating its 'Blue Technologies' campaign. We have also been on familiarization tours at the NATO headquarters in Casteau, and at the European Commission in Brussels. We looked at communication-related issues of social media and the digital agenda.

The other advantage of the MIC programme is the privilege of meeting company CEOs and working on actual case studies for their companies. For instance, we participated in the NRG Battle and the Health Battle in which we received briefs and were required to recommend feasible communication solutions. In addition, we also worked on and presented a communication campaign proposal to Quintel Intelligence in Amsterdam.

Being in an international programme at Hanze UAS has also allowed me to meet people from all over the world. My classmates are from Brazil, France, Germany, Greece, Indonesia, Italy, Mexico, Peru, Romania, Taiwan and the USA. The second semester is in a different European city as required by the MIC Consortium. Upon applying for the programme you get to decide which two cities you will study in depending on your specialization – either Groningen, Vilnius, Leeds, Milan or Sofia. Does it get better than this?


Orange Tulip Scholarship - No. of awards TBC

The Orange Tulip Scholarship Programme was first launched in China in 2008 and now also runs in Brazil, Indonesia, Korea, Mexico and Russia. The programme is a collection of scholarships offered by Dutch higher education institutions, multinationals and government institutes. The scholarships are managed and promoted by the Nuffic Neso offices in the participating countries. For more information, check http://www.nuffic.nl/en/scholarships/orange-tulip-scholarship-programme

Value of Scholarship(s)

25% Tuition fees reduction


Nuffic Neso offices offers Orange Tulip Scholarship in the following participating countries:
-Brazil Programme
-China Programme
-Indonesia Programme
-Korea Programme
-Mexico Programme
-Russia Programme
-Brazil ProgrammeFor more information, check http://www.nuffic.nl/en/scholarships/orange-tulip-scholarship-programme

Application Procedure

For application procedure, read here: http://www.nuffic.nl/en/scholarships/orange-tulip-scholarship-programme

Further Information


Entry Requirements

• Previous study in one of the following fields: communication, humanities, social sciences, business, management. • English language requirements: IELTS: 6.5, no subscores below 5.5 or TOEFL: 90 (internet). Your IELTS or TOEFL must not be older than two years.

Course Fees

€ 8167 per year OR € 4.083 per semester OR € 12.250 Entire programme

Email Enquiry

Recipient: Hanze University of Applied Sciences
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