This professional and specialised course encompasses the study of marketing from an entrepreneurial company slant, as well as a multi-national corporation point of view. Our Masters will provide you with an integrated study of the theory and practice of successful strategic marketing management.
Our contemporary Marketing Management course focuses on a practical approach with a modern vision. By developing skills in strategic analysis, problem-solving and decision making, you will gain an understanding of today’s contemporary marketing issues. You will study the core components of marketing management such as integrated marketing communication, marketing research, strategy and event marketing. With guest lecturers and guidance from our experts in B2B marketing, product development and customer relationship management, this MA will propel you forward into making your future marketing career goals, a reality.
You will have the opportunity to meet marketing practitioners from large multi-nationals through to not-for-profit organisations and small entrepreneurs whilst on the residential field trip, unique to this course. Graduates from this specialist course have gained a career in product and service organisations, marketing research, product development and brand management, in public, private and not-for-profit sectors.
- Based on data from the respondents of the Destination of Leavers in Higher Education Survey, 92% of Middlesex MA Marketing Management graduates were in employment six months after graduating. - Marketing practitioners from various working sectors areas are available for expert advice on the residential field trip. - Our graduates have gone on to work for companies such as Hinode Koi, Tachong, Ivory Ltd Kenya, GLE Direct, Own business, ISM Marketing and Saudi Cultural Bureau. - Our marketing lecturers are experts in B2B marketing, product development, customer relationship management and product placement.