The Master in Marketing and Brand Management (MBM) is one of eight specialisations in the two-year Master of Science (MSc) programme at NHH. Building and managing strong brands is fundamentally important in order to gain competitive advantage and ensure long-term profitability for products, services, corporations and organisations. Furthermore, understanding consumer and competitor behaviour is essential to every business and organisation because these insights provide the basis for developing good strategies, optimal market positioning and effective marketing tactics.
The MBM specialisation is aimed at students that want to lead and make decisions in the marketing department of a firm or organisation, including positions such as product manager, brand manager, marketing analytic or head of marketing. The profile will also fit those who would like to work in consultancy firms, larger organisations or governmental departments and authorities.
The programme is closely linked to the real world through its application of conceptual theory to practical case studies. Beyond their academic careers, professors have long-term industry experience and thus offer specialist know-how and practical insights into the disciplines of marketing and brand management. Through the course of their studies, students are expected to develop extensive theoretical knowledge, solid practical skills and a global marketing mindset. These qualities make MBM graduates highly valuable for employers in Norway and around the world.
Flexible Programme Structure
The MBM programme has the following general structure; it consists of twelve courses and a thesis, adding up to a total of 120 ECTS credits. Students select six courses within the MBM specialication as their major. By selecting three of the remaining six courses from one of the other specialisations offered by NHH, students will build a minor concentration. This gives the students an in-depth understanding of a second field in addition to their major. The combination of a major and a minor provides the students with a broader perspective and an expertise that will give them an advantage in the job market. Normally one would follow courses in three semesters and dedicate the final semester to the thesis. The programme is fully taught in English.
The school is the Norwegian member of the prestigious CEMS network (The Global Alliance in Management Education). CEMS offers the CEMS Master's in International Management (MIM), the most international and culturally diverse MSc in the market and ranked as one of the best in the world by Financial Times since the ranking began in 2005.
The Double Degree programme is a cooperation between NHH and other highly renowned institutions, like HEC Paris in France and Richard Ivey School of Business in Canada. After completion of the programme you will be awarded a master degree from both NHH and the partner institution. Furthermore, NHH participates in exchange programs with more than 130 institutions in over 40 countries.
The most recent survey shows that approximately three out of four NHH students find employment before graduation, and the majority of all 2014 graduates have a salary between 50-60.000 EURO.
Marie Laurent, Marketing and Brand Management student
"We work on current real-life issues, through lectures, cases, group work and business presentations. The fact that many of our professors work with marketing, also outside of NHH, makes the programme even more relevant. The knowledge and the skills I gain from my studies at NHH will be essential to my future career."
1) Bachelor degree (minimum 90 ECTS in economics and business administration). 2) GMAT or GRE. 3) TOEFL, IELTS or TOEIC. 4) Official transcript of grades. 5) Letters of recommendation. 6) Motivation letter. 7) Curriculum Vitae or resumé. View Website
Recipient: Norwegian School of Economics
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