• FindA University Ltd Featured Masters Courses
  • Jacobs University Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • Ulster University Featured Masters Courses
  • Swansea University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • University of Cambridge Featured Masters Courses
University of London International Programmes Featured Masters Courses
Coventry University Featured Masters Courses
Kingston University Featured Masters Courses
Kingston University Featured Masters Courses
Newcastle University Featured Masters Courses

Master of Science in Marketing Management

Course Description


In the first year of the Master of Science in Marketing Management, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication).
Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.

The majors offered in the Master of Science in Marketing Management are:
- Business Communication and Social Media;
- Distribuition Networks and Retailing in the Digital Era;
- Product and Service Management.


The Master of Science in Marketing Management has the following educational objectives:

- provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context;
- develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts;
- complete your preparation in the business field providing competences in subjects as economics, quantitative and juridical, so as to develop problem analysis skills in interdisciplinary areas;
- develop competences via educational activities inside and outside the classroom which promote student-teacher interaction and interaction between the students themselves as well as problem analysis and problem solving skills, ability to present and discuss the results of one’s work;
- promote competence (in the business area) in the use of English and of a second EU language to work effectively and efficiently in one’s profession.

Visit the Master of Science in Marketing Management page on the Bocconi University website for more details!

Entry Requirements

- Evaluation of the applicant’s dossier - Grade point average of exams or courses passed during the undergraduate program - Results of the GMAT (or GRE) test

Email Enquiry

Recipient: Bocconi University
Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X