In the first year of the Master of Science in Marketing Management, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication). Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.
The majors offered in the Master of Science in Marketing Management are: - Business Communication and Social Media; - Distribuition Networks and Retailing in the Digital Era; - Product and Service Management.
The Master of Science in Marketing Management has the following educational objectives:
- provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context; - develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts; - complete your preparation in the business field providing competences in subjects as economics, quantitative and juridical, so as to develop problem analysis skills in interdisciplinary areas; - develop competences via educational activities inside and outside the classroom which promote student-teacher interaction and interaction between the students themselves as well as problem analysis and problem solving skills, ability to present and discuss the results of one’s work; - promote competence (in the business area) in the use of English and of a second EU language to work effectively and efficiently in one’s profession.