The M.A. Communication Design program is based on real-life agency work. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.
Location and language
At HMKW Berlin the M.A. Communication Design program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Kommunikationsdesign). The start of the master program at HMKW Frankfurt is planned for October 2017.
Integration of theory and practice of design; oriented towards the real-life ageny work: -Latest developments in research and analysis of design and creativity. -Practical work and art direction projects.
The ability to carry out the roles and responsibilities associated with the position of an Art Director and with other management positions held by creative talents, within the framework of the ever increasing convergence of print, online, broadcast and mobile media.
General modules -Media Law -Media Asset Management -Media Psychology -Intercultural Management
Specific modules -Critical & Creative Thinking -Design & Social Research -Creative Design Processes -Advertising Technology -Design Management -Creative Leadership