• Ulster University Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • Goldsmiths, University of London Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Jacobs University Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University of Cambridge Featured Masters Courses
  • Swansea University Featured Masters Courses
Ross University School of Veterinary Medicine Featured Masters Courses
Queen Margaret University, Edinburgh Featured Masters Courses
Kingston University Featured Masters Courses
Imperial College London Featured Masters Courses
Loughborough University Featured Masters Courses

MBA - Sports Management

Course Description

The Sports Management MBA at EU Business School is an interdisciplinary program designed to teach management skills such as sports marketing and management, sports advertising, media relations and sports sponsorship programs. The industry offers diverse and dynamic opportunities ranging from involvement in professional sports to managing events and private, public and corporate health and fitness clubs. Increasing awareness of fitness and wellness and the popularity of professional sports results in marketing and media opportunities and sponsorships. Sporting events, whether they are small local competitions or large events with worldwide exposure, require professional managers to ensure maximum benefit for all stakeholders. The curriculum is designed to prepare students for a wide range of managerial positions in sport-related fields.

Duration: Three terms

Credits: 76 CH/100 ECTS

Start Dates: October, January, March

Locations: Barcelona, Geneva, Montreux

Teaching Language: English

Degree Awarded: EU Switzerland private accredited MBA degree

Visit the website - https://www.euruni.edu/euruni/Programs/Graduate-MBA/MBA-Sports-Management/Overview/MBA-Sports-Management-Overview.html

The next graduate/MBA start dates are:

Fall Term: October 3, 2016
Winter Term: January 9, 2017
Spring Term: March 20, 2017
Fall Term: October 2, 2017

Double Degree On Campus

- MSc in International Management

For students who do not have two years of work experience

Duration: Three terms

Double Degree Awarded: EU Switzerland private accredited MBA degree + an official MSc in International Management degree awarded by the University of Roehampton in London


For students who have two or more years of work experience

Duration: Three terms

Double Degree Awarded: EU Switzerland private accredited MBA degree + an official MBA awarded by the University of Roehampton in London

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners (https://www.euruni.edu/Scripts/Index.aspx?id=17363).

Career Counseling: EU has departments on each campus to help students find jobs in their field of study.

Admission Requirements: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Admission period: Year round.


Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting.

CH-Credit Hours
ECTS-European Credit Transfer System

TERM I (18 CH | 23 ECTS)

MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

TERM II (21 CH | 27 ECTS)

MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

TERM III (15 CH | 20 ECTS)

MSP 301 - Sports Marketing Management
MSP 302 - Financial Management Applications to Sport
MSP 303 - Sports Sponsorship
MSP 304 - Sports Management Issues
MSP 305 - Crafting Unique Sports Events


The sports market is expanding in countries which are experiencing strong economic growth, such as China, Russia, Brazil and India, as well as other Asian, African, Middle Eastern and Latin American countries.

Important international sporting events are taking place worldwide. Examples include the Rio de Janeiro and Sochi Olympic Games and the Football World Cup in Brazil, Russia and Qatar.

The sports market is often identified through its media and commercial activities. It is breaking ground through the incorporation of various sectors into areas of the business world:

- Development of new sport-related media
- Optimization of new sports facilities
- Expansion of online games and betting
- Sports, the environment and sustainable development
- Sports organization within companies
- Charity sports and sponsorship
- Sports ethics and society

Visit the MBA - Sports Management page on the EU Business School (Montreux Campus) website for more details!

All Available Videos:

Student Profiles

Entry Requirements

Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Email Enquiry

Recipient: EU Business School (Montreux Campus)
Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X