• Leeds Beckett University Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • Ulster University Featured Masters Courses
  • Regent’s University London Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • Jacobs University Featured Masters Courses
  • FindA University Ltd Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
FindA University Ltd Featured Masters Courses
University of Exeter Featured Masters Courses
University of Leeds Featured Masters Courses
Cass Business School Featured Masters Courses
Loughborough University Featured Masters Courses

International Marketing - MBA


Course Description

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

Visit the International Marketing - MBA page on the EU Business School (Montreux Campus) website for more details!



All Available Videos:


Student Profiles
Scholarships

Entry Requirements

1 certified copy of your bachelor's degree and transcripts; Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent; Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.

Email Enquiry

Recipient: EU Business School (Montreux Campus)

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X