The Place Management and Leadership programme is an international part-time course that is predominantly for existing practitioners in the place management sector. Place management encompasses a range of professions internationally, including town and city centre management, market management, Downtown and Mainstreet management, destination management and marketing, Business Improvement District management and city marketing and branding. It is increasingly involving civic society and the third sector, and embraces new approaches to place change such as the Transition Town movement. For this reason the course is also suitable for local politicians and local community members leading or contributing to place initiatives
The programme has been designed around the worldwide professional standards developed by the Institute of Place Management to support those that are already in, or wish to move into, a strategic role in place management. A blended learning delivery model is adopted. Each 30 credit unit is delivered through a 3 day block of master classes, followed by distance learning and tutor support.
This is a unique course and we are the only university to offer postgraduate qualifications in Place Management. The course is fully accredited by the Institute of Place Management. Delivered by a team of internationally renowned academics and practitioners, all assessments are designed to have impact on specific locations and you will be able to network with managers and leaders in a variety of places.
Units of Study
Principles of Place Management, Marketing and Branding Combining theory from both business and geography with real-word practice, this unit will introduce you to the principles of place management, marketing and branding from an interdisciplinary and multi-stakeholder perspective. Place management, marketing and branding draws from a variety of disciplines and professions. The unit will critically explore the following: Definitions of place The application of business principles to place Cover issues such as place competition Approaches to understanding exogenous and endogenous development Neoliberalism and the homgenisation of place Place communication and promotion Place marketing and contemporary perspectives on branding Contested places Nested places Concepts of place attachmentment and ‘embeddedness’
Place Leadership, Governance and Partnership Development Drawing on theory from both public and private sector management, the unit will equip you with the ability to understand leadership and partnership development in the context of place, as well as understanding a range of governance structures within a variety of cultural and other contexts. The unit will also cover leadership theory within the context of place, as well as reviewing various forms of governance and exploring the partnership development process in place.
Place Development Theory and Practice This unit aims to introduce students to critical perspectives on 21st Century place development drawing on theoretical and empirical material from an international context. Place development encapsulates different types and scales and places; for example, urban and rural places, neighbourhoods, cities and regions. The unit explores the influential theoretical underpinnings of place development, focusing on key readings of urban theorists, and scholars of regional and rural development.
Research Methods This unit will develop your critical thinking, reflective writing and other study skills — including analysis and referencing — to successfully study at Masters level and in particular to introduce students to general research methods needed to successfully develop a dissertation proposal or research brief.
Dissertation You are expected to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of their achievements and conclusions. You may fulfil the requirements of the unit by undertaking one of five types of dissertation:
Consultancy based: Answering distinct research questions, which are triggered by an issue of strategic or operational importance to a specific place. This mainly features conducting fieldwork (collecting primary data) in the place, with the objective of offering an appropriate short to medium term solution to the location, and also drawing out the implications for the wider professional practice. Empirically based: Answering distinct research questions, which are triggered by an issue of strategic or operational importance. This mainly features conducting fieldwork (collecting primary data) with the objective of drawing out the implications for the wider professional practice. Library based: Answering distinct research questions, which are triggered by an issue of strategic or operational importance, mainly by gathering secondary data and doing a meta-analysis of published interpretations of existing data sets, with the objective of drawing out the implications for the wider professional practice. Action Learning: Reflective examination and interpretation of a problem-solving, ‘action intervention’ made by the author in his/her place through the lens of relevant literature with the objective of demonstrating insights and enhanced competence, and drawing out the implications for the wider professional practice. Enterprise-based Location Plan: The development a location plan for a social enterprise, underpinned by secondary data and fieldwork on the proposed location, with the objective of a possible launch of a small enterprise partnership.
• You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus. • This course is accredited by the Institute of Place Management
Two thirds of over 400 surveyed UK town centre managers have identified that they want additional development in this area. Graduates are expected to combine their Place Management qualification with their current qualifications and personal achievements to develop a unique profile that stands out from other candidate.
Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent profession qualifications. International students please see View Website
Please refer to our website for the latest fee information.
Recipient: Manchester Metropolitan University
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