Manchester Metropolitan University
is currently undertaking a review of long-term academic provision on the Cheshire campus. The review will look at how we might re-focus the types of courses offered at Cheshire in the context of the wider University provision. A range of options is currently being considered.
We can confirm that we are taking and processing applications for full time postgraduate courses and any part time courses of one year duration starting in 2017 on the Cheshire Campus. However, with regard to longer part time postgraduate courses, due to the ongoing review, the University will accept applications for courses delivered at Cheshire but will not process those applications until more is known in respect of the future of the campus.
Designed as a flexible programme to accommondate your employment and personal circumstances, this course has been devised to enhance your practical marketing management skills. With an additional focus on deepening your understanding of the core concepts and competencies that underpin this increasingly important business area, this course will provide you with an opportunity to combine your real world experiences with theory.
This programme ensures development of both personal and professional skills and knowledge through four core units while your marketing expertise will be developed through three marketing electives and a specialised research project culminating in the production of a dissertation.
By studying this internationally recognised award, you will develop a keen awareness of the most up-to-date management thinking and practice. You will also develop an appreciation of cutting edge techniques for managing people, thinking strategically and a full range of dynamic marketing techniques.
• Academic Professional Practice
• Principles of Management
• Global Marketing Strategy
• Integrated Marketing Communications
• Sustainable Relationship Marketing
• Strategic Management Practice
• Research Methods
You will be assessed continually through a series of case study presentations and written assignments. Your dissertation will usually be based on empirical research.
Ideal for both those already working in management, and those seeking to establish a career, this course seeks to enhance your skills and increase your understanding of marketing management. It provides opportunities to gain an internationally-recognised and career-enhancing qualification and to share experience whilst developing new skills and expertise. Graduates with broad-based Masters in business and management or specialist business Masters are well positioned to apply for a range of opportunities in the private or public sector.
Previous graduates have gone into employment in a wide range of management positions in industry, commerce, banking, finance, manufacturing and the public sector while many others have entered graduate training schemes with international companies such as IBM, Credit Suisse and BMW.
Those with good language skills have often chosen to develop their career outside the UK and now live and work in Europe, Asia or South America.
Alternatively you may choose to use your skills to launch your own business or consultancy.
Our business incubator, Innospace, can help you to develop your business ideas and provide practical support to get your company up and running.
- Opportunity to build on Chartered Institute of Marketing qualifications.
- We offer a supportive environment for your studies; you will be allocated a personal tutor and dissertation supervision is carried out on a one- to- one basis.
- Find out more about our courses by watching these short introductory films on the department and strengths and contact times by the Head of Department Diane Wright
You will normally have a good undergraduate UK honours degree (or international equivalent) in any subject. If you have a different background, you may be admitted if you have completed degree equivalent professional qualifications or have relevant management experience.
Please see our website for the latest information on course fees.