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MBA - Reputation Management


Course Description

Media is everywhere today and the positive reputation of an organization is one of its most important assets. From crisis management to social responsibility to brand promotion, sending out the right message is germane to a company’s management of their reputation. Today, corporations are expected to offer more than just products and services, they must also act as market leaders and demonstrate ethical business practices. People with an in-depth understanding of the importance of reputation as well as the skills to implement a coherent strategy that will illustrate these traits to the general public are in high demand across all sectors.

Duration: Three terms

Credits: 76 CH/100 ECTS

Start Dates: October, January, March

Locations: Barcelona, Geneva, Montreux

Teaching Language: English

Degree Awarded: EU Switzerland private accredited MBA degree

Visit the website - https://www.euruni.edu/euruni/Programs/Graduate-MBA/MBA-Reputation-Management/Overview/MBA-Reputation-Management-Overview.html

The next graduate/MBA start dates are:

Fall Term: October 3, 2016
Winter Term: January 9, 2017
Spring Term: March 20, 2017
Fall Term: October 2, 2017

Double Degree On Campus

- MSc in International Management

For students who do not have two years of work experience

Duration: Three terms

Double Degree Awarded: EU Switzerland private accredited MBA degree + an official MSc in International Management degree awarded by the University of Roehampton in London

- MBA

For students who have two or more years of work experience

Duration: Three terms

Double Degree Awarded: EU Switzerland private accredited MBA degree + an official MBA awarded by the University of Roehampton in London

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners (https://www.euruni.edu/Scripts/Index.aspx?id=17363).

Career Counseling: EU has departments on each campus to help students find jobs in their field of study.

Admission Requirements: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Admission period: Year round.

Program

Reputation management graduates leave EU with a diverse skill set that will prepare them to protect and defend the reputation of their organization.

TERM I (18 CH | 23 ECTS)

MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

TERM II (21 CH | 27 ECTS)

MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

TERM III (15 CH | 20 ECTS)

MRM 301 - Risk Management
MRM 302 - Crisis & Issue Management
MRM 303 - Brand Management & Advocacy
MRM 304 - Reputation Management
MRM 305 - Corporate Social Responsibility & Stakeholder Management

Employability

Typical areas within organizations and roles that a student with a Reputation Management MBA can aspire to are those linked to:

- the strategic management of communications
- organizational reputation
- public relations
- crisis management

Visit the MBA - Reputation Management page on the EU Business School (Geneva Campus) website for more details!



All Available Videos:


Student Profiles
Scholarships

Entry Requirements

Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

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Recipient: EU Business School (Geneva Campus)

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