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Marketing (MSc)


Course Description

This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.

During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields.

Overall, the programme’s strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation.

Core study areas include accounting and financial management, human resource management, innovation and entrepreneurship, marketing in the organisation, digital marketing and social media, making marketing work, business market review, strategic marketing solutions, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/marketing/

Programme modules

Semester 1:
Compulsory modules*
- Accounting and Financial Management (15 credits)
- Human Resource Management (15 credits)
- Innovation and Entrepreneurship
- Marketing in the Organisation
- Skills for Employability and Personal Development (two-semester module)

*Students with significant knowledge of a compulsory module may substitute it with another available module.

Semester 2:
Compulsory modules*
- Digital Marketing and Social Media
- Making Marketing Work
- Skills for Employability and Personal Development (two-semester module)

Optional modules (choose two)
Semester two affords you the opportunity to explore two areas in which you are particularly interested. Options include:
- Brand Management
- International Marketing
- Logistics and Supply Chain Management
- Marketing Communications
- Services and Retail Management

Summer period:
The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy:
- Business Market Review
- Strategic Marketing Solutions

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further study

Example destinations include:
- ArcelorMittal – CEO Secretary;
- Decathlon (Belgium) – Department Manager;
- Fetch Media – Campaign Analyst;
- Klarius UK Ltd – Marketing Analyst;
- Living Coasts – Marketing and Communications Executive;
- Webcite – Digital Marketing Assistant

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/marketing/

Visit the Marketing (MSc) page on the Loughborough University website for more details!

Student Profiles
(Scholarship)

Santander Postgraduate UK/EU Scholarship (UK residents) - 5 Awards

Loughborough University and Abbey National plc, Banco Santander's UK subsidiary have an agreement that set up support for students and researchers and has enabled the University to develop a variety of projects within the Santander Universities scheme.Through its Santander Universities Global Division, Banco Santander gives more support to the university community than any other bank in the world. Since 1996, Santander Universities has channelled almost half a billion euros into academia through co-operative agreements with over 700 universities in Spain, America, Portugal, Russia, the United States and the United Kingdom.

Value of Scholarship(s)

£5,000 set against tuition fees

Eligibility

This scholarship is open to Full-Time postgraduate taught applicants (including the Full-Time MBA) who are permanent residents of the UK.Students are expected to meet the following criteria:■ Excellent academic record
■ Demonstrated financial need The selection committee will also take in to account the personal statement provided on the application form.Successful applicants will have an excellent academic record and be able to demonstrate financial need. The selection committee will also take into account the personal statement provided on the application form. Students may not hold more than one scholarship or bursary award.

Application Procedure

Don't miss our application deadline of 20 July 2012!

The successful applicants will be notified of the outcome of their application by email before the end of August. Applicants must have submitted an official application for their chosen postgraduate programme. Any award made to an applicant holding a conditional offer for a postgraduate programme will be subject to those conditions being met in full. Additional conditions attached to the Scholarship over and above the conditions in the offer may be also be specified. Students may not hold more than one scholarship or bursary award.

For application information please see our web site or contact the university's Postgraduate Taught Admissions Office on or +44 (0)1509 223977.

For more information please contact: or call +44(0)1509 223398

Further Information

http://www.lboro.ac.uk/admin/ar/funding/university/santander_abbey_ukeu/index.htm


(Scholarship)

Santander Postgraduate UK/EU Scholarship (Spain or Portugal residents) - 2 Awards

Loughborough University and Abbey National plc, Banco Santander's UK subsidiary have an agreement that set up support for students and researchers and has enabled the University to develop a variety of projects within the Santander Universities scheme.Through its Santander Universities Global Division, Banco Santander gives more support to the university community than any other bank in the world. Since 1996, Santander Universities has channelled almost half a billion euros into academia through co-operative agreements with over 700 universities in Spain, America, Portugal, Russia, the United States and the United Kingdom.

Value of Scholarship(s)

£4,237 set against tuition fees

Eligibility

This scholarship is open to Full-Time postgraduate taught applicants (including the Full-Time MBA) who are permanent residents of the UK.Students are expected to meet the following criteria:■ Excellent academic record
■ Demonstrated financial need The selection committee will also take in to account the personal statement provided on the application form.Successful applicants will have an excellent academic record and be able to demonstrate financial need. The selection committee will also take into account the personal statement provided on the application form. Students may not hold more than one scholarship or bursary award.

Application Procedure

Don't miss our application deadline of 20 July 2012!

The successful applicants will be notified of the outcome of their application by email before the end of August. Applicants must have submitted an official application for their chosen postgraduate programme. Any award made to an applicant holding a conditional offer for a postgraduate programme will be subject to those conditions being met in full. Additional conditions attached to the Scholarship over and above the conditions in the offer may be also be specified. Students may not hold more than one scholarship or bursary award.

For application information please see our web site or contact the university's Postgraduate Taught Admissions Office on or +44 (0)1509 223977.

For more information please contact: or call +44(0)1509 223398

Further Information

http://www.lboro.ac.uk/admin/ar/funding/university/santander_abbey_ukeu/index.htm


(Scholarship)

Loughborough University Graduate School International Scholarships - 20+ Awards

These scholarships will be to the value of 25% of the programme tuition fee and that value will be credited to the student’s tuition fee account.The Loughborough University Scholarships will be awarded on the basis of outstanding academic achievement and potential. Each scholarship will be of 1 year's duration.

Value of Scholarship(s)

25% of the programme tuition fee

Eligibility

Open to new self-financing Full-Time postgraduate taught international students (including the Full-Time MBA) who are permanently resident in a country outside the European Union (EU).

Application Procedure

Applicants will automatically be considered for a scholarship - provided the initial application is complete and contains all the relevant information (degree transcripts, references etc.). There is no separate scholarship application process.

The final closing date for applications is 30th June 2012, though applicants are advised to apply as early as possible.

Further Information

http://www.lboro.ac.uk/admin/ar/funding/pg/international/lu/index.htm


(Scholarship)

Loughborough University Graduate School Full Fee Scholarship (UK Applicants) - 20+ Awards

Loughborough University Graduate School Scholarships, valued at 100% of the standard UK tuition fee for the 2012/13 academic session, are open to prospective full-time taught postgraduate students who are UK residents. The awards will be merit-based as well as taking account of financial means. These scholarships are funded by the Graduate School and the Loughborough University Development Trust, through the generosity of its supporters, most of whom are alumni.

Value of Scholarship(s)

100% of the standard UK tuition fee

Eligibility

Open to UK, self funding full-time postgraduate taught applicantsSpecific eligibility criteria are as follows:■ Ist class or high 2:1 honours degree obtained or expected
■ In receipt of an offer for a taught postgraduate programme which is of a similar or related subject area to first degree
■ Self-financing status for the proposed postgraduate programme: that is, not in receipt of any external sponsorship or other award
■ Current financial circumstances The selection committee will take in to account the personal and financial statement provided on the application form.

Application Procedure

The closing date for applications is Friday 20th July 2012. All those applying will be notified of the outcome of their application by email by early September at the latest.

Any award made to an applicant holding a conditional offer will be subject to those conditions being met in full. Additional conditions attached to the Scholarship over and above the conditions in the offer may be also be specified.

*Please note these scholarships only cover the standard UK tuition fee and applicants will need to fund the difference for non standard fee programs

For more inforamtion please see our website or contact .

Further Information

http://www.lboro.ac.uk/admin/ar/funding/pg/ukeu/ukscholarships/index.htm


(Scholarship)

School of Business and Economics Scholarships - 20+ Awards

Open to applicants for the taught masters programmes specified only. Scholarships related to the October 2013 entry only.

Value of Scholarship(s)

£3,167 - £4,750

Eligibility

Eligible Programme(s): MSc Business Analysis and Management, MSc Finance and Management, MSc International Management, MSc Management, MSc Marketing and ManagementA number of scholarships are available. Applicants with an Upper Second or First Class Honours degree are eligible. Applicants must be UK/EU, self funding for Full-Time course.

Application Procedure

For more details on how to apply please contact or +44 (0)1509 228278 / 228843



Entry Requirements

A good honours degree (2:2 or higher) or equivalent overseas qualification, typically in a non-business field though those with a business background will be considered. Degrees must be obtained from a university or institution recognised by Loughborough University.

Course Fees

Please use the fee finder UK: View Website International View Website


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