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Media and Cultural Analysis (MA)

Course Description

The programme offers a comprehensive understanding of social sciences media and cultural analysis. Interdisciplinary in conception, it provides students with a critical introduction to key areas of media and cultural analysis, including the media and political economy; modernity and post-modernity; and cultural ‘difference’, prejudice and power.

While there are several core modules, students undertake research directly related to their specialist interests in the dissertation. There are also a number of optional modules, covering such areas as globalisation, visual cultures, media and nationalisms, citizenship, digital media, popular music, cultural policy, and consumption.

Core study areas include media and modernity, the politics of representation, production and reception analysis, media and cultural industries, textual analysis research techniques and a dissertation.

Optional study areas include citizenship and communications, media, nations and nationalisms, global communications, digital futures, media and cultural work, digital cultures, digital economies, cultural memory and the heritage industries, marketing politics.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/media-cultural-analysis/

Programme modules

Compulsory Modules:
- Media and Modernity
- The Politics of Representation
- Production and Reception Analysis
- Media and Cultural Industries
- Textual Analysis Research Techniques
- Dissertation

Optional Modules:
- Popular Music and Modern Times
- Citizenship and Communications
- Media, Nations and Nationalisms
- Global Communications
- Digital Futures
- Media and Cultural Work
- Digital Cultures
- Digital Economics
- Cultural Memory and the Heritage Industries
- Marketing Politics


Coursework plus a dissertation of 10,000 words on an agreed topic.

Careers and further study

Our students go on to work in media, marketing and PR divisions of major public and private institutions. They also go on to work in mainstream media careers such as journalism and broadcasting.

The comprehensive theoretical introduction to media, communications and culture that the programme provides makes it an ideal stepping stone into a research career. Many of our students have also gone on to do PhDs in media, communications and culture in the UK and abroad.

Why choose social sciences at Loughborough?

The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.

This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.

In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.

The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods

- Research
All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.

Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.

- Career prospects
Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/media-cultural-analysis/

Visit the Media and Cultural Analysis (MA) page on the Loughborough University website for more details!

Student Profiles

Entry Requirements

Good upper second class (2:1) honours degree in the social sciences or humanities, but applicants with appropriate professional expertise will also be considered.

Course Fees

Please use the fee finder UK: View Website International View Website

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