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International Tourism and Hospitality Management (MSc/Top-up)

Course Description

Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. The sector - ranging from international hotel chains, airlines and tour operators to conference venues, tourist boards and government organisations - is one of the most diverse and exciting industries around, providing management opportunities worldwide in business operations, marketing, sales, customer service, HR, research, logistics and policy. Employment in this sector is set to grow over the next few years and the demand for senior and specialised roles will increase.

To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.

This Masters degree helps prepare you for this. We encourage an entrepreneurial and questioning approach to the industry, examining growth and development through the prism of social responsibility and sustainability. The degree also emphasises the management of strategic issues that arise in the sector, through the specialist modules of marketing, business development and management, leadership and cross cultural management.

We examine the needs of both the commercial and non-commercial elements of the sector and the networks and partnerships that link them.

- Field trip
Postgraduate students enrolled in the MSc International Tourism and Hospitality Management join a residential five day trip Semester 2. For the last three years we have been to Belfast where we study the processes of city marketing. On your return we analyse the issues that the city faces in becoming a competitive destination and you write a City Marketing plan for Belfast.

International Tourism and Hospitality Management Top-up

If you already hold the Level 7 Postgraduate Diploma in Tourism and Hospitality Management from either the Confederation for Tourism and Hospitality (CTH) or the Organisations for Tourism and Hospitality Management (OTHM) you can top-up your qualification to a full MSc by studying a research methods module and researching and writing a 20,000 word dissertation.

The degree is jointly delivered with ESHotels in Paris enabling you to integrate with students from this course when you jointly participate on a field trip.

See the website http://www.lsbu.ac.uk/courses/course-finder/international-tourism-hospitality-management-msc


Year 1:
- Critical issues in tourism and hospitality industry
The module explores and analyses current policy issues in the tourism and hospitality sector as well as how these are interpreted by various stakeholders, how these stakeholders develop their policy preferences on these issues and how they deal with opposition and collaborations to further their goals.
The module will relate mostly to policy-making theory, but will also investigate the often chaotic and complex nature of the tourism and hospitality sector and what impacts this has on trying to set out a clear and unambiguous policy arena within which the industry and resources it depends upon can flourish.

- City marketing
Cities, be they historic, seaside, regional or capital, are the power houses of the tourism and hospitality industry. They shape and are shaped by tourism and hospitality which has become a major economic driver and re-imaging agent of city governance agencies as they seek to re-invent their themselves in the new global order. This module seeks to explain the role of tourism and hospitality and the visitor economy in the modern city and to critically analyse this in relation to a number of theoretical perspectives. The module will equip you with a critical understanding of broader perspectives required to manage and market tourism in the modern city and inform city marketing strategies.

- Cross-cultural management
This module examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry. It reviews situations and issues that managers have to meet and resolve when working internationally. This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to cross-cultural management.

- Business and management strategy
The module integrates the learning of management and enterprise theory with the practical processes of developing a business idea to the point of the completion of a business plan aimed to attract the financial backing.The module will cover theories of corporate strategy and strategic choice, human resource development, enterprise and business planning.

- Marketing strategy
Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, drives economic development and corporate performance. This module, using theory and practice, explores how organisations in both the public and private sector address the key marketing challenges posed by an increasingly competitive environment. It looks at how they develop tactical and strategic responses, research and reach audiences, mount campaigns, create global brands, manage reputation and the importance of working in partnerships and networks to do this.

- Professional leadership
The module focuses on the active, professional aspects of leadership studies and starts from the assumption that all successful organised activity is initiated by leadership of some sort. Alongside engaging with contemporary theoretical perspectives, students will be encouraged to learn from their own and others experiences of leadership in practice, and to engage in classroom activities which enable them to develop their own leadership aptitude.

Optional placement year:

Year 2
Choose from the following options:

- Dissertation
The relevance of the final year project is to give you the opportunity to undertake a piece of primary research and analysis and to enable them to manage your own learning under the guidance of a tutor. You'll choose your own topic, which should show originality and should offer a worthwhile contribution to the existing 'body of knowledge'. The module is double weighted and will be supported by a taught research methods programme that will incorporate the elements crucial for the completion of an in depth research project.

- Extended management report
Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.


- International Tourism as a career
Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises (SMEs) - also provides opportunities for you to start your own business. Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector.

- Career progression
There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes. We have a wide range of industry speakers on the course and you undertake a range of projects that bring you into contact with managers from the sector. In particular, you'll undertake a research project for the global attractions company Merlin Entertainments in Semester 1 where you analyse their operations and policies, develop solutions to a particular challenge and report back directly to their managers.


If you are a home or EU student you may wish to consider undertaking a voluntary year-long work placement in the UK or overseas to gain, extend or seek variety in your experience within the industry prior to studying with us. If you undertake such a placement you may use this as the basis for an extended industry-related management project instead of the traditional dissertation. This is subject to prior approval by the Course Director and must be an investigation into an aspect of management that is worthy of investigation and is subject to the usual academic discipline.

This option is not open to overseas students, as Home Office regulations mean that overseas students are unable to get a visa for the placement year.

Teaching and learning

Classroom teaching includes a mix of traditional lectures, seminars, workshops and guest lectures from industry stakeholders. We undertake a real life business development scenario with our industry partner Merlin Entertainments and undertake a residential field trip in Semester 2.

The nature of the teaching and assessment will allow you to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International).

We are currently negotiating a partnership with InHolland University, Amsterdam, where you could study Semester 1 in Amsterdam and complete Semester 2 and the dissertation at LSBU (This option is open to UK and EU students only).

Academic expertise

Department staff are experts in their respective fields of urban, environment, tourism, heritage and leisure and related educational policy. Many have professional affiliations, appointed positions and research links, for example with the Association for Tourism in Higher Education, Local Economy, The Landscape Research Group, The Organisation for Tourism and Hospitality Management (OTHM), the Confederation of Tourism and Hospitality, the Chartered Institute of Marketing and the Tourism Society. We integrate these links into our teaching wherever possible.

Tools and knowledge

The course develops the appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment allows you to apply the theories and processes learnt in class to your preferred setting (e.g public or private sector; tourism or hospitality industries; related policy and government organisations; UK, European or international).

Visit the International Tourism and Hospitality Management (MSc/Top-up) page on the London South Bank University website for more details!

Entry Requirements

2:2 first degree/Bachelor degree equivalent to UK Second Class Honours Lower Division in a relevant discipline or substantial professional experience. Relevant professional experience will also be considered.

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