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Business Intelligence and Social Media (MSc)

Course Description

This Masters course in Business Intelligence and Social Media, is supported by IBM (UK) and is aimed at graduates/practitioners seeking to enhance your practical skills and gain comprehensive knowledge of business intelligence, business analytics and the commercial tools applicable to 'big data' gathered from social media, the cloud and other data sources.

Business Intelligence has emerged in recent years as a key source of competitive advantage for companies, enabling them to improve performance across the business, from overall strategy to marketing.

Upon completion, you'll be prepared for a career in business intelligence utilising tools from major vendors including Microsoft, Oracle, SAS and Tableau.

Distinctive features of the course:
- Uniquely designed for both computing and non-computing graduates wishing to pursue a career in the IT industry.

- Develops practical hands-on experience in business intelligence and analytics using industry standard tools including MS SQL Server BI edition, Oracle 11g Database, SAS and Tableau.

- Provides a balance between business intelligence and social media subjects with a special focus on business intelligence architectures and analytics.

- Addresses latest IT trends including big data, social media analytics and digital publishing.

- Allows 'practitioner entry' for those who have had considerable industrial experience in relevant field and are able to demonstrate an ability to work at the master's level.

See the website http://www.lsbu.ac.uk/courses/course-finder/business-intelligence-social-media-msc


- Business Intelligence Architecture (20 credits)
Introduces students to Data Warehouse, ETL, MS SQL-SVR, Big Data processing environments Hadoop, and the associated addresses security, legal and ethical Issues.

- Database Management (20 credits)
This module teaches database design/architecture, database security, MS SQL SVR & Oracle SqlPlus + relevant extensions for PL/SQL, T-SQL and metadata exchange using XML.

- Human Computer Interaction (20 credits)
On this module you'll be introduced to HCI design, HCI lifecycle, usability, security, privacy, mobile/desktop HCI.

- Business Intelligence Analytics (20 credits)
This module teaches dashboards, SAS, algorithms & analytic techniques.

- Research methods (0 credits, delivered over 2 modules)
The modules aims to enhance your knowledge and skills in research methodology, research ethics, planning, research design and analysis, presentation in order to undertake a large research project.

- Social Media and Digital Publishing (20 credits)
This module provides an introduction to various social media technologies and tools such as google+, google analytics, Instagram, Facebook, twitter and content formats, marketing analysis, data provenance and data security.

- Strategic Management and Entrepreneurship (20 credits)
This module will introduce you to the essentials of the strategic planning process, the foundations of enterprise, entrepreneurship and SMEs, IT Strategy for SME's and managing innovation.

- Project (60 credits)
This module will see you undertake a substantial, independent research project building on the taught course.

All modules are assessed by a mix of coursework and examinations.


Career opportunities range from IT services to business consultancy and this course will prepare you for a career in the Business Intelligence community working actively with a range of resources including: BI tools from major commercial vendors including Microsoft and SAS.

As a graduate of this course you should to be able to work within the areas of Business Intelligence, Business/Data Analytics, in roles such as BI/BA Specialist, Data Analyst and Business Intelligence Developer.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.


The course encourages students to actively seek placements / work experience and voluntary work during their studies. Many of such opportunities are offered through the University's central Employability and Skills Unit.

Teaching and learning

Students receive academic support through the usual student tutoring system and project supervision. The course provides a virtual learning environment that facilitates e-learning.

The specialist software offered to students include Microsoft SQL Server 2012, Netbeans 7.x with Java 7, Oracle, Python, SAS and Visual Paradigm.

Visit the Business Intelligence and Social Media (MSc) page on the London South Bank University website for more details!

Entry Requirements

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