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International Marketing (MSc/PGDip/PGCert)

Course Description

Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.

The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.

Benefits of PgDip

The PgCert and PgDip are designed for those seeking personal or career development but who may not have the time to commit to a full masters degree. The PgCert comprises of three taught modules and the PgDip is awarded after completing six taught modules.

Benefits of PgCert

The Masters degree has all of the benefits of the PgDip but also provides the opportunity to apply the knowledge, techniques and skills acquired through the programme to your dissertation module of which you will conduct an in-depth study into an related issue.

See the website http://www.lsbu.ac.uk/courses/course-finder/international-marketing-msc


- Research methods
- Strategies for international market entry
- Cross cultural buyer behaviour
- International pricing and performance
- International brand management
- Dissertation (20,000 words)

Plus two electives of your choice:
- Digital and social media
- Global operations and logistics
- Marketing communications
- Market driven marketing
- Public relations


This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes. Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MSc International Marketing wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.

Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.

Teaching and learning

You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.

Visit the International Marketing (MSc/PGDip/PGCert) page on the London South Bank University website for more details!

Entry Requirements

- Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.- Mature students will considered with a minimum of 3 years relevant work experience.- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

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