MSc Media and Communication (Data and Society) offers an intensive, year-long exploration of the significance of data and information within contemporary societies and communications. At a time when intensive data-gathering about online activity is central to both business models and to governments’ strategies for understanding their citizens, the programme’s critical perspective on the “move towards data” is highly relevant, allowing you to understand, evaluate and respond to the social and political contexts of data production and analytics. You will also consider the cultural aspects of data’s role within everyday life.
The programme provides you with the resources to understand the wider implications of a social shift towards data (as highlighted in recent debates about the data-gathering of the NSA and social media platforms). The programme will also teach you skills in understanding how data processes can be constructed, managed and renewed to fulfil social and civic ends, identifying the ethical questions raised by data’s growing role in communication and social processes and what approaches might resolve them, and understanding the significance of data-collection processes.
This programme will provide students with an understanding of how data shapes social life specifically through communication processes. This is useful for future careers in media and communication fields that are increasingly bound up with information systems and data development, such as: advertising and marketing, data analytics, legal and political consulting, information management, and editorial.