The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.
•Course available to study full time (1 year) and part time (2 years) •Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies •Developed in partnership with industry and delivered by both academics and industry professionals •Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers •Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers
Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.
Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.
The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.
page on the Liverpool John Moores University website for more details!
New International Scholarships
No. of awards TBC
Am I eligible?Scholarships are available to outstanding international students applying for an undergraduate course, taught postgraduate programmes and research degrees. International students studying on a distance learning course are not eligible to apply for international scholarships. Scholarships are available to outstanding international students applying for an undergraduate course, taught postgraduate programmes and research degrees. International students studying on a distance learning course are not eligible to apply for international scholarships. LJMU scholarship information will soon be available online.
Value of Scholarship(s)
These prestigious scholarships take the form of tuition fee waivers and are available for outstanding international students applying for undergraduate courses, taught postgraduate programmes and research degrees.If you are an alumnus of LJMU you are entitled to a 20% fee reduction on our postgraduate programmes.
LJMU scholarship information will soon be available online.
You should have or expect to gain a good second class honours degree. Honours degrees in Marketing, PR, Business, Computing and Media would be useful, however a degree in any relevant discipline will be accepted.
Recipient: Liverpool John Moores University
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