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Retail Marketing Management (MSc)

Course Description

Gain the skills to become a successful retail marketing expert, developing an in-depth knowledge of the multichannel nature of retail and how to manage each platform effectively.

With the growth of online shopping, new technology and consumers wanting better value and high-quality service, demand for skilled retail marketing managers is greater than ever before. You will examine consumer behaviour, learning how to engage potential customers across all existing and emerging channels such as in-store, online and via mobile devices.

You will also look at the role of leaders ? how they recruit, how they manage a team and how a good leader can have an impact on marketing, store activity and, ultimately, business success.

Whether you are thinking about working for a large international organisation or considering setting up your own small retail outlet, this course will help you achieve the career you want.

Visit the website http://courses.leedsbeckett.ac.uk/retailmarketingman_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.


With a greater understanding of how to achieve the maximum benefits from all aspects of retail marketing management, you will be able to make a real impact on your company’s efficiency and profitability. You will have the enterprise skills to set up your own business and apply your industry-based knowledge to a variety of retail situations.

- Retail Marketing Manager
- Retail Brand Manager
- Retail Manager
- Marketing Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will work with industry experts from Leeds and beyond, and be able to network, discuss and share your experiences with fellow retail professionals during specialist guest lecture events and presentations.

At Leeds Business School, we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, the Shadow Chief Secretary to the Treasury, the past Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers' Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Agile Customer Insight
Consumption choices range from small, insignificant purchases to large, once-in-a-lifetime occasions. You'll learn to appreciate the importance of consumer behaviour for retail organisations and develop your own analysis of influences on consumer behaviour patterns.

Business Consultancy Project
Apply your learning to any real organisational strategic across any relevant business and management discipline. Supported by a business mentor, you'll be encouraged to work independently and manage a client consultant relationship.

You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.

Managing Marketing
Develop the knowledge and competencies required to act as an effective marketing manager. You will look at staff management and development, team building, information systems, management of external suppliers, and performance measurement and analysis.

Omni-Channel Retailing
Develop a strategic awareness of the direction and nature of our future retail industries. You'll examine retailers' expansion into various online and off-line channels including e-commerce, m-commerce and 'bricks and clicks'.

Strategic Leadership & Implementation
Evaluate, synthesise and create a variety of approaches drawn from theory, research and practice, to lead strategy from its conception to implementation and evaluation.

Option Modules

Entrepreneurial Marketing & Innovation

International Marketing - Emerging Markets

Marketing Communications Strategy

Omni-Channel Strategy

Strategic Brand Management

Strategic Marketing

Talent Management


- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

Visit the Retail Marketing Management (MSc) page on the Leeds Beckett University website for more details!

Entry Requirements

Please check our site for the most up-to-date entry requirements (View Website).

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