We believe this part-time course can make a big difference to your career. That’s because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date marketing techniques that are in huge demand around the world.
If you are a professional marketer working in an operational, supervisory or management role, this course will enable you to develop your skills across a range of areas to ensure you can further progress your career in marketing.
You will develop your understanding of three key areas – the role of marketing in driving successful results for an organisation, integrated communications and digital marketing. You will focus on applying the “marketing mix” to meet customer needs, the importance of communications in delivering marketing solutions, and improving digital marketing effectiveness.
You will also benefit from learning alongside fellow marketing professionals, sharing ideas and experiences in small-group discussions.