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Public Relations & Strategic Communication (MA)


Course Description

Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.

You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.

You will also have the option to undertake a work placement in your second semester.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/prandstrategiccommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

- Digital Communications Manager
- Communications Manager
- Head of Media Relations
- Social Media Account Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Option Modules

Communications Audit
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Global Business Environment
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

International Marketing - Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Marketing Communications Strategy
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

Visit the Public Relations & Strategic Communication (MA) page on the Leeds Beckett University website for more details!

(Student Profile)

Lydia Sweeting and Becki Fowler

With our knowledge of business start-up and consumer behaviour from our degrees in public relations and retail, we decided to open our own cupcake bakery right in the heart of Headingley. We've been serving people treats since 2011.

Lydia Sweeting and Becki Fowler
Business Owners, Love Rouge Bakery in Leeds


(Scholarship)

Postgraduate Support Scheme (PSS) - 20+ Awards

To be eligible for a Scholarship from our University you must:•Be progressing from an Undergraduate course for which you were charged the higher tuition fee applying since 2012-13 (i.e. your Undergraduate course began on or after 1 September 2012).
•Be undertaking a Masters course (students on Postgraduate Certificate, Postgraduate Diplomas, MA/MSc ‘top-up’ courses, Integrated Masters or any other type of Postgraduate or Professional course will not be eligible).
•Meet the entry requirements of the course you are applying to study.
•Be undertaking a course that is fundable by HEFCE (for example, NHS and NTCL funded courses are not fundable by HEFCE, so students to those courses will not be eligible).
•Be studying full-time or part-time for a maximum of two years (applicants to courses where the duration exceeds 24 months will not be eligible).
•Be domiciled in the UK or European Union (EU).
•Be paying your fees through personal or family resources. If you have your fees paid or part paid through a sponsorship arrangement you would not be eligible for a Scholarship.
•Be able to attend the course applied for in 2015-16.

Value of Scholarship(s)

£10,000

Eligibility

Leeds Beckett University is offering 105 scholarships, each worth £10,000, to UK and EU students who will be starting Postgraduate taught Masters courses in September 2015. The Postgraduate Scholarship Scheme is part of a Higher Education Funding Council for England (HEFCE) initiative, aimed at widening access to Masters courses by removing barriers to Postgraduate education for students from under-represented groups. Included in this scheme are 15 scholarships to support Women in Science.

Application Procedure

You must make an application for a Scholarship alongside your application for the Masters course. Your application will be considered against the eligibility criteria stated at http://www.leedsbeckett.ac.uk/pss/.

All applications for a Scholarship must be received by the University by 31 May 2015.

You must complete the PSS application form and supply the relevant supporting evidence by 31 May 2015. Failure to submit by the deadline and/or provide the necessary supporting evidence will mean that the application will not be considered.To apply for this scholarship, please complete the online form at: http://www.leedsbeckett.ac.uk/pages/postgraduate-support-scheme-apply/

Further Information

http://www.leedsbeckett.ac.uk/pss/



Entry Requirements

Please check our site for the most up-to-date entry requirements (View Website).

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