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Chartered Institute of Marketing (CIM) Diploma in Professional Marketing


Course Description

Gain the marketing skills that will give you a competitive advantage by studying a course designed by professionals for professionals.

You will develop your understanding of three key areas – the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. You will focus on assessing the marketing environment to inform decision making, planning for competitive advantage, measuring and interpreting marketing data, and recognising how digital measures can achieve business objectives.

If you are looking to build on the knowledge you gained at professional certificate level and have a future marketing management role in mind, or are already involved in managing the marketing process, your course will enable you to develop your skills across a range of areas to succeed and progress in the industry.

We know this because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date techniques in managing marketing processes that are in huge demand around the world.

Visit the Chartered Institute of Marketing (CIM) Diploma in Professional Marketing page on the Leeds Beckett University website for more details!

(Student Profile)

Alexa Morton

Studying a part-time CIM course at Leeds Beckett has enriched my understanding of theory, enabling me to deliver strategic marketing plans which are truly linked to our business objectives.

Alexa Morton
Visitor Experience and Marketing Manager, The National Trust


Scholarships

Entry Requirements

The entry requirements for this course are set by the CIM. For further details, please visit the CIM website. IELTS: 6.5 with no skill below 6.0 (or equivalent).

Course Fees

Please contact us at [email protected] for the latest fee information.


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