Gain the marketing skills that will give you a competitive advantage by studying a course designed by professionals for professionals.
You will develop your understanding of three key areas – the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. You will focus on assessing the marketing environment to inform decision making, planning for competitive advantage, measuring and interpreting marketing data, and recognising how digital measures can achieve business objectives.
If you are looking to build on the knowledge you gained at professional certificate level and have a future marketing management role in mind, or are already involved in managing the marketing process, your course will enable you to develop your skills across a range of areas to succeed and progress in the industry.
We know this because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date techniques in managing marketing processes that are in huge demand around the world.