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Sport Business (MA / PG Dip / PG Cert)

Course Description

We offer two part-time options: on campus and distance learning. If you choose to study part-time at our Headingley Campus the length of study is two years. For distance learning you will study part-time for three years.

Sport is now big business - changing lives, shaping communities and impacting on economies all over the world. We will help you gain an understanding of the sports industry and the business principles that sit at its core, helping you turn your passion into a lifelong career.

By examining the work of sports business professionals, agencies, organisations and governing bodies, you'll gain an understanding of how general business principles can be applied to the sports industry. Working with industry partners we'll help you increase your employment opportunities in this exciting field, both nationally and globally.

With a choice of option modules, you will have the opportunity to tailor your course to your individual needs and career aspirations. Whether you're already working in the sports arena and wish to progress to a more senior management role, or if you are motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe, this course will help you stand out in the professional world.

Sport & Active Lifestyles
At Leeds Beckett we're passionate about sport. There's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent .

Visit the website http://courses.leedsbeckett.ac.uk/sportbusiness_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.


Sport is now recognised as big business and requires well qualified individuals to fulfil a range of management related functions. An increasing commercial focus is also needed in both the public and voluntary sports sector. This relates to a diverse series of employment opportunities - from the commercial director of a professional sports club to the general management of local authority sports facilities and the professional aspirations of countless sports and related governing bodies.

- Stadium Facilities Manager
- Sports Retail Account Manager
- Commercial Director
- Sport Development Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.

Guest lectures will bring you into contact with professionals at the vanguard of sport business, inspiring your learning, enhancing your networks and boosting your career prospects.

Our University has outstanding sports facilities at both the Headingley Campus and the world famous Headingley Carnegie Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing you with outstanding opportunities.

Core Modules

Strategic Management of the Sports Business Environment (20 credits)
Sport business organisations need to think and act strategically to succeed. Gain an insight into related aspects of the internal and external environment in order to formulate a holistic strategy for organisational development.

Enterprise, Entrepreneurship & Sport (20 credits)
Consider the area of enterprise and entrepreneurship with regards to business start-up, growth and sustained development, recognising the key role that strategy and finance play in achieving long-term success for sports businesses.

Sport Marketing & PR (20 credits)
Stimulating an enquiring, analytical and creative approach to the study of sports marketing and PR this module aims to develop your critical understanding and awareness of contemporary sports marketing issues and practices.

Sport Economics & Finance (20 credits)
Study principles of economics and finance, using examples from the management of sports teams and clubs to illustrate economic issues and to give you an understanding of finance and funding for sports businesses.

The Management of Human Resources for Sport (20 credits)
Giving your learning a grounding in professional development, you will examine the theories and good practice surrounding HR and organisational development for managers operating in a sporting environment.

Major Independent Study (60 credits)
Undertake a major independent study into an area of your personal interest, relevant to your Sports Business course.


- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Sports Facilities
"I've been coming here to train since 2004 and the facilities are great." - Jessica Ennis, Olympic Gold Medalist

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

Visit the Sport Business (MA / PG Dip / PG Cert) page on the Leeds Beckett University website for more details!

(Student Profile)

Michelle Allen

My studies developed the business and communications skills I use every day in my job. The collaboration between the course tutors and the company was one of the biggest benefits: I was offered a placement within Nike's sales department, which led to me landing my first job - I've always dreamed of working at a global sports company that's constantly innovating.

Michelle Allen
Air Team Pacer, Nike


Postgraduate Support Scheme (PSS) - 20+ Awards

To be eligible for a Scholarship from our University you must:•Be progressing from an Undergraduate course for which you were charged the higher tuition fee applying since 2012-13 (i.e. your Undergraduate course began on or after 1 September 2012).
•Be undertaking a Masters course (students on Postgraduate Certificate, Postgraduate Diplomas, MA/MSc ‘top-up’ courses, Integrated Masters or any other type of Postgraduate or Professional course will not be eligible).
•Meet the entry requirements of the course you are applying to study.
•Be undertaking a course that is fundable by HEFCE (for example, NHS and NTCL funded courses are not fundable by HEFCE, so students to those courses will not be eligible).
•Be studying full-time or part-time for a maximum of two years (applicants to courses where the duration exceeds 24 months will not be eligible).
•Be domiciled in the UK or European Union (EU).
•Be paying your fees through personal or family resources. If you have your fees paid or part paid through a sponsorship arrangement you would not be eligible for a Scholarship.
•Be able to attend the course applied for in 2015-16.

Value of Scholarship(s)



Leeds Beckett University is offering 105 scholarships, each worth £10,000, to UK and EU students who will be starting Postgraduate taught Masters courses in September 2015. The Postgraduate Scholarship Scheme is part of a Higher Education Funding Council for England (HEFCE) initiative, aimed at widening access to Masters courses by removing barriers to Postgraduate education for students from under-represented groups.

Included in this scheme are 15 scholarships to support Women in Science.

Application Procedure

You must make an application for a Scholarship alongside your application for the Masters course. Your application will be considered against the eligibility criteria stated at http://www.leedsbeckett.ac.uk/pss/.You must complete the PSS application form and supply the relevant supporting evidence by 31 May 2015. Failure to submit by the deadline and/or provide the necessary supporting evidence will mean that the application will not be considered.

Further Information


Entry Requirements

Please check our site for the most up-to-date entry requirements (View Website).

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