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Course Description

This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.

You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.

The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.

Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive’ in the final term. Here you work in collaboration with key industry players to come up with solutions to a current and pressing problem, and present your findings to an expert panel of marketing practitioners and academics.

MSc Marketing students benefit from the prestigious Chartered Institute of Marketing's Graduate Gateway.

Subject areas
- Consumer Behaviour
- Dissertation
- Introduction to Marketing Theory
- Markets
- Marketing
- Marketing Communications
- Strategic Marketing in Practice

Visit the Marketing page on the Lancaster University website for more details!

Entry Requirements

A degree in any discipline such as the arts, the humanities, engineering or business.

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