This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.
You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.
The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.
Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period.
The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.
Optional modules: • Brand Strategy • Business to Business Marketing • Contemporary Consumers • Digital Marketing
page on the Lancaster University website for more details!
A degree in any subject. One or two ‘taster’ Marketing modules may be acceptable. Applicants should have no more than two years, work experience in related areas such as Marketing, Sales or Business Development.
£14,500 per year (UK/EU), £21,000 per year (Overseas)
Recipient: Lancaster University
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