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Advanced Marketing Management


Course Description

Our students develop the crucial marketing management skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout the programme you will continually confront ‘real’ world issues in marketing.

Our programme is unique and the class size is tightly controlled to enable the staff-student and student-student contact necessary for the forms and processes of learning required.

These Masters programmes are deliberately challenging in order to provide the intellectual and practical platforms which will enable you to fast track into senior management in marketing.

Following the taught modules you will carry out an individual in-depth piece of research and produce a dissertation, this is often based on a practical project conducted with a company.

Modules
Compulsory modules:
• Marketing in Practice
• Researching Markets and Marketing
• Developing a Critical Understanding of Marketing (Consumer, Business to Business and Product, Service Systems)

Optional modules:
• Brand Communications
• Brand Management
• Business Models and Market Makers
• Digital Marketing
• Managing Marketing Channels
• Managing Prices and Profits

Visit the Advanced Marketing Management page on the Lancaster University website for more details!

Entry Requirements

A degree in Marketing or in a related business subject with a significant marketing component or a degree in another subject with significant practical experience in marketing may also be considered.

Course Fees

£14,500 per year (UK/EU), £21,000 per year (Overseas)


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