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Managing in the Creative Economy MA

Course Description

Choose Kingston's Managing in the Creative Economy MA

The creative industries are fast outpacing traditional industries, with an increasing number of countries placing them at the heart of their economic development. The prosperity of people across the globe depends on the creativity of designers, authors, film makers, musicians, architects and other 'content' creators in a way that it has never done before.

The Cox Review of Creativity in Business (2005), commissioned by the UK government, cited design as "what links creativity and innovation, it shapes ideas to become practical and attractive propositions for users or customers". Kingston Business School's Creative Economy MA courses are the result of this review, as centres of excellence were selected to help bridge this gap between the pure artistry of creatives and the business know-how to help their ideas take flight.

What will you study?

You will study specialist management modules alongside International Business MSc students, and core creative economy modules alongside a wide range of creative economy students - from journalists to filmmakers and designers. As a management specialist, you will be working alongside creatives from day one, overcoming issues to design and run a business.

This MA is cross-faculty, interdisciplinary, and extremely practical. It is an intensive, collaborative masters course that teaches you the practicalities of managing creativity and entrepreneurism alongside the business know-how to get creative ideas off the ground.

This masters programme will provide you with the opportunity to explore, experience and overcome the challenges to realising value within our creative economy.


A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).

Why study a Creative Economy course?

Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:

Gain entrepreneurial skills – help create start-ups and pitch ideas to real industry bosses at a "Dragons' Den", and visit a wide variety of entrepreneurial businesses.

Brush up on practical workplace skills such as data collation, review and synopsis.

Our students come from all over the world to study on Kingston's creative economy courses, so you will finish the course with an international network of contacts.

Excellent teaching – this course was ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.

Regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events that connect the creative industry to the local community and give you a valuable network.

Students can add study at the prestigious Boston University (http://business.kingston.ac.uk/courses/kingston-university-and-boston-university-dual-masters-programme) to their programme and gain a dual masters degree.

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Course structure

For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow management students.
Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules

Mapping the Creative Economy
Conducting Collaborative Creativity
Design Thinking for Startups
Personal Research/Gaining Insights

Specialist modules

Contemporary Business Strategy
Fundamentals of Business Management

English language requirements

All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

Visit the Managing in the Creative Economy MA page on the Kingston University website for more details!

Student Profiles

Entry Requirements

Upper second class degree or above in a relevant area and/or two years' work experience in the creative industries; a carefully selected 3,000 word writing sample that demonstrates your suitability for the course; an understanding of the context of the creative economy; and the ability to explain why this course will be of value to them personally. We also carefully consider non-standard entrants with relevant personal and work experience who can demonstrate their interest, commitment and ability.

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