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Communication Design & the Creative Economy MA

Course Description

Choose Kingston's Communication Design & the Creative Economy MA

This MA is an intensive, collaborative masters course which combines the skills and craft needed for ground-breaking communication design with the solid business know-how to get your ideas and innovations off the ground. This MA is suitable for graduates and for industry professionals alike. It is cross-faculty, interdisciplinary, and extremely practical.

You will hone your skills as a designer at the Faculty of Art and Design and Architecture. You will learn how to collaborate and run a business at Kingston Business School. By the end of the course, you will be able to develop, market and pitch ideas.

What will you study?

Communication design is one of the fastest evolving sectors of the creative economy. This message-driven discipline covers graphic design, print media, electronic media, information architecture and more. Communication design has applications in an ever-growing range of sectors including branding, marketing, packaging and publishing. With the rapidly growing and evolving media sectors, this is a sector set to grow dynamically.

This MA is cross-faculty, interdisciplinary, and extremely practical. You will learn to think in 3D, and analyse the current business and creative landscapes.


A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).

Why study a Creative Economy course?

Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:

Gain entrepreneurial skills – help create start-ups and pitch ideas to real industry bosses at a "Dragons' Den", and visit a wide variety of entrepreneurial businesses.

Brush up on practical workplace skills such as data collation, review and synopsis.

Our students come from all over the world to study on Kingston's creative economy courses, so you will finish the course with an international network of contacts.

Excellent teaching – the Managing in the Creative Economy MA course was ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.

Regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events that connect the creative industry to the local community and give you a valuable network.

Students can add study at the prestigious Boston University (http://business.kingston.ac.uk/courses/kingston-university-and-boston-university-dual-masters-programme) to their programme and gain a dual masters degree.

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Course structure

For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow communication design students.
Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules

Mapping the Creative Economy
Conducting Collaborative Creativity
Personal Research/Gaining Insights
Design Thinking for Startups

Specialist modules

Designing Research
Creative Futures

English language requirements

All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

Visit the Communication Design & the Creative Economy MA page on the Kingston University website for more details!

Student Profiles

Entry Requirements

We usually look for applicants with: an upper second class degree or above in a relevant area and/or two years' work experience in the creative industries; an exciting and creative portfolio; an understanding of the context of the creative economy; and the ability to explain why this course will be of value to them personally. We also carefully consider non-standard entrants with relevant personal and work experience who can demonstrate their interest, commitment and ability.

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