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Advertising & the Creative Economy MA

Course Description

Choose Kingston's Advertising & the Creative Economy MA

If you would like to develop your career or create your own business in the advertising sector, this course is ideal. It will help you to explore and understand creativity and its management not only in the advertising sector, but also across a wide range of the creative industries, while also equipping you with entrepreneurial skills.

This MA is an intensive, collaborative masters which combines the creativity of advertising with the business know-how to get your ideas off the ground. It is suitable for graduates and industry professionals alike. It is interdisciplinary and extremely practical.

What will you study?

By the end of the course, you will be equipped with an in-depth knowledge of the advertising world and acquired the practical and entrepreneurial skills needed to succeed in this creative industry.

In addition, you will explore a wide range of advertising and communications methods such as social media, gamficiation, brand advocacy and engagement. You will also cover sales promotion, public relations and interactive marketing and marketing planning.


A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).

Why study a Creative Economy course?

Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:

Gain entrepreneurial skills – help create start-ups and pitch ideas to real industry bosses at a "Dragons' Den", and visit a wide variety of entrepreneurial businesses.

Brush up on practical workplace skills such as data collation, review and synopsis.

Our students come from all over the world to study on Kingston's creative economy courses, so you will finish the course with an international network of contacts.

Excellent teaching – the Managing in the Creative Economy MA course was ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.

Regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events that connect the creative industry to the local community and give you a valuable network.

Students can add study at the prestigious Boston University (http://business.kingston.ac.uk/courses/kingston-university-and-boston-university-dual-masters-programme) to their programme and gain a dual masters degree.

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Course structure

For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow advertising students.

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules

Mapping the Creative Economy
Conducting Collaborative Creativity
Personal Research/Gaining Insights
Design Thinking for Startups

Specialist modules

Elements of the Communications Mix
Marketing Communications and Advertising

English language requirements

All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

Visit the Advertising & the Creative Economy MA page on the Kingston University website for more details!

Entry Requirements

Upper second class degree or above in a relevant area and/or two years' work experience in the creative industries; an understanding of the context of the creative economy; and the ability to explain why this course will be of value to them personally. We also carefully consider non-standard entrants with relevant personal and work experience who can demonstrate their interest, commitment and ability.

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