Choose Kingston's Marketing and Strategy MSc
The Kingston Marketing and Strategy MSc, accredited by CIM, is based on our renowned academic expertise in marketing and shaped by the strong links we've forged with industry. It is designed with industry practitioner input and structured around practical experiences that show employers you can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University
's flagship postgraduate marketing degree ready to excel in their marketing careers.
Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard, Avios and other blue-chip organisations come to Kingston to present the latest market knowledge.
Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.
Learning in action: as a student on this course you will design robust marketing strategies that create value and give your company the edge over competitors. You will see how your decisions impact on company performance when you compete with other students to become market leader in a computerised simulation. You will prepare consulting reports for real business clients during your integrated consultancy project. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.
Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry.
No background in business is required, but you will need to have a strong interest in marketing.
Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.
CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing and Strategy MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.
The Marketing and Strategy MSc comprises seven modules worth 180 credits. This is an indicative list of modules and is not intended as a definitive list.
Strategic Marketing Decisions
Integrated Marketing Communications
Global Marketing Management
Market Research and Data Analysis
Research Proposal and Dissertation
English language requirements
All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.
Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.
Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.
A good bachelor's degree, or equivalent, in any discipline.