• University of Cambridge Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • Swansea University Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • FindA University Ltd Featured Masters Courses
  • Ulster University Featured Masters Courses
  • Jacobs University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
King’s College London Featured Masters Courses
Queen Margaret University, Edinburgh Featured Masters Courses
Sheffield Hallam University Featured Masters Courses
University of Edinburgh Featured Masters Courses
Bath Spa University Featured Masters Courses

Marketing and Strategy MSc

Course Description

Choose Kingston's Marketing and Strategy MSc

The Kingston Marketing and Strategy MSc, accredited by CIM, is based on our renowned academic expertise in marketing and shaped by the strong links we've forged with industry. It is designed with industry practitioner input and structured around practical experiences that show employers you can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University's flagship postgraduate marketing degree ready to excel in their marketing careers.

Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard, Avios and other blue-chip organisations come to Kingston to present the latest market knowledge.

Learning in action: as a student on this course you will design robust marketing strategies that create value and give your company the edge over competitors. You will see how your decisions impact on company performance when you compete with other students to become market leader in a computerised simulation. You will prepare consulting reports for real business clients during your integrated consultancy project. With easy access to central London, there are plenty of opportunities to build up a network of contacts.

Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry. Learn more about our Marketing Expert Panel.

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

No background in business is required, but you will need to have a strong interest in marketing.



CIM Accreditation

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing and Strategy MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

The Marketing and Strategy MSc comprises seven modules worth 180 credits. This is an indicative list of modules and is not intended as a definitive list.

Core modules

Strategic Marketing Decisions
Marketing Simulation
Buyer Behaviour
Integrated Marketing Communications
Global Marketing Management
Market Research and Data Analysis
Research Proposal and Dissertation

English language requirements

All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

Visit the Marketing and Strategy MSc page on the Kingston University website for more details!

All Available Videos:

(Student Profile)

Nora Beck

"What really appealed about the Kingston course was the large number of international students. The diversity in cultural, academic and professional backgrounds resulted in a melting pot of exciting and sometimes strange ideas and opinions, which was a motivational force as I progressed through the year. I met many inspirational and committed people at Kingston, many of whom I have since stayed close friends with.

"The course itself taught me how to put marketing into practice through a strong focus on research and real life case studies. I left with better confidence in my academic background and my ability to do a good job in a marketing environment."


Entry Requirements

A good bachelor's degree, or equivalent, in any discipline.

Email Enquiry

Recipient: Kingston University
Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X