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Marketing (MA)

Course Description


The MA marketing develops knowledge and understanding, intellectual skills, subject-specific skills (mainly in marketing, but also in strategy, finance and accounting) and transferable skills.

Within the set of core marketing modules, each module will tend to take a dominant approach that will be either applied or theoretical, although all modules will contain elements of each. For example, Consuming Behaviours and Marketing Communications Theory will have teaching and learning approaches designed to accommodate significant theoretical issues, whilst modules such as Marketing Management and Marketing Research Theory and Practice will be more applied and practitioner-driven. The general introduction to the field of marketing will take place within the Marketing Management module, situated in the first semester. This will provide the platform for the marketing content that follows, whether practitioner- or theory-focused.

See the website https://www.keele.ac.uk/pgtcourses/marketing/

Course Aims

The MA in Marketing is designed to provide a rigorous understanding of marketing and contemporary marketing practice, underpinned by theoretically informed and critical approaches to marketing and management. The course combines conceptual, theoretical and practical approaches to the study of marketing. Successful students will gain:

- Thorough understanding of contemporary marketing knowledge and techniques, as applied in a range of commercial and public organisations

- Critical awareness of, and evaluation of, current marketing theory, informed by leading edge research in the field

- Analytical and creative techniques to deal with complex marketing problems and their solutions

- Enhanced management skills and practical marketing skills leading to improved employability

Teaching & Assessment

Modules are taught in lectures, tutorials and computer laboratory classes. Practical use is made of standard educational software and data sources. Taught modules are usually assessed by a mixed diet of examinations and coursework, the latter including essays, practical projects, marketing plans, reports and presentations.

Guidance is provided on dissertation topics and each student will be assigned a supervisor. Guidance is also provided for the applied company research project and each student will be assigned an academic mentor.

Overseas students receive support and tuition in academic English throughout the first two semesters of the course, with regular scheduled classes in addition to subject-related classes.

Additional Costs

Apart from additional costs for text books, inter-library loans and potential overdue library fines, we do not anticipate any additional costs for this postgraduate course.

Graduate Attributes

The Graduate Attributes Statement is designed to raise awareness of the attributes that will be developed whilst you are a student at Keele University. It explains each of the attributes in detail, tips on how to achieve them and how they relate to your chosen programme of study.

Find information on Scholarships here - http://www.keele.ac.uk/studentfunding/bursariesscholarships/

Visit the Marketing (MA) page on the Keele University website for more details!

Entry Requirements

All applicants must hold a good honours degree (2:1 or 2:2) or overseas equivalent. Students who have appropriate professional qualifications or relevant work experience may also be considered.

Course Fees

UK/EU: Full-time £6,000; International: Full-time £14,280

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