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Postgraduate Diploma in Digital Marketing

Course Description

The Digital Marketing Institute’s Postgraduate Diploma delivers the framework and tools needed to meet the challenges of our economy today — and tomorrow. Transform your career or company with a programme grounded in the realities of modern business and the connected society. Learn with some of Europe’s leading Digital Marketing experts.

Course Overview
This course will help you to create and implement effective digital marketing strategies and will allow you to realise your career or business aspirations and strongly position yourself within the market place or your organisation. Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and team work. Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various digital marketing challenges within the workplace.

Who should attend?
Whether coming straight from university or expanding your skill set in your current role, you can expect this course to provide you with the skills, knowledge and experience to move your career forward. The Postgraduate Diploma in Digital Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or advance within the digital marketing arena.
You will also have interacted with and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within a business-orientated environment.

What can you expect:
Through dynamic lectures, case studies, small group discussions and interactive workshops you will gain exposure to the latest techniques and tools for improving your organisation’s digital marketing and brand-building efforts. You will reposition yourself within your organisation to implement digital strategies that deliver
measurable results.

Your course of study:
The Digital Marketing Institute's lecturers have specifically structured the curriculum to help you understand the current trends and best practices in digital marketing. In this highly focused programme, you will learn how to leverage these innovative strategies in order to gain competitive advantage for your current or future organisation. We have designed the programme to recognise the maturity of each of the channels within the digital marketing domain, providing you with the required breadth and the depth of knowledge to become an effective all-round practitioner and manager of digital marketing.

Programme Content:

Digital Marketing fundamentals:
What distinguishes the internet from other marketing channels? What are the unique characteristics of the medium we call the web and how do people interact differently through this channel. Understanding the key differences between Digital and traditional channels is key to the success of any digital marketing campaign.
The basic concepts of digital that have driven such seismic social and economic change are introduced in this opening module. These topics give you the key foundation on which to build an in-depth understanding of digital marketing channels.

Customer is king:
Consumer psychology is the scientific study of consumers’ behavior, motivation and decision making process. Through a more
in-depth understanding of consumer psychology and the internet as a medium, marketers will be able to leverage the ability to influence consumer decisions and marketing outcomes. The customer is the starting and finishing point for all effective digital marketing and this module focuses on how a customer centric approach and deep appreciation for consumer purchase models on the internet are crucial to effective digital marketing.

Digital marketing strategy:
This module presents the key concepts of e-Business, focusing particularly on business issues, challenges and opportunities. This module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations. This module examines how e-Business can be used to provide opportunities to improve an organisation’s effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.

Digital marketing management:
This Management and Integration of Digital Marketing Module provides the framework to understand and analyse the online environment, consumers and competitors. Key concepts, principles and activities involved in digital marketing programmes are introduced. Students are familiarised with the stages of analysis, development, implementation and control of digital marketing campaigns.

Digital marketing channels:
Digital Marketing Channels provide a comprehensive framework and understanding of the power of digital marketing including the latest technologies and applications. Students will gain an all rounded understanding on how to effectively apply digital marketing effectively. Key topics include search engine marketing and optimisation, social networking, emerging digital media, mobile

Career services
The Digital Marketing Institute has cultivated relationships with all of the main players in the online marketing industry. Therefore, if you are looking to either start or accelerate your career, then our Career Services Officer is there to help you find that next job. To date, we have helped to place graduates at all levels within Ireland’s leading companies.

You can commence the Part Time programme in February or October, or the online Distance Learning Programme can be started at any time.

Contact Fintan Finnan for application details

Entry Requirements

Qualifying degree in any subject (minimum of a lower second class honours degree) from a recognised Irish or Overseas institution. The Digital Marketing Institute will assess applicants not meeting the criteria above for suitability based on relevant and extensive work experience.

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