In today´s highly competitive global business environment, marketing is undergoing an intense transformation. Highly fragmented consumer segments are becoming savvier and harder to reach than as ever before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. To date, the emergence of digital technology has led to a revolutionary change in marketing and by the end of this decade every facet of the marketing mix will have been radically challenged. As a consequence, the need for qualified digital marketing professionals is rising dramatically.
The Master in Digital Marketing is an innovative and challenging program oriented at providing you with cutting-edge theories and sound marketing practices for competitive advantage. You will become more valuable to your organization and you will grow, both professionally and personally, reaching your full potential.
Lasting 13 months and starting in March, the program is based on two online training periods and three face-to-face periods, each lasting between one and two weeks, providing you with a deep understanding of business and management and a specialized view in digital marketing.
The three face-to-face periods will be held at the beginning, in the middle and at the end of the program. Two face-to-face periods will be hosted in our Madrid campus and one in London, home to many of the world´s leading digital marketing agencies. These periods are oriented at providing you with those competencies and skills you will need to become a successful business leader and will help you to establish a close link and network with peers and professors. Some core management and specialized courses will also be held during the face-to-face periods.
Bachelor degree, work experience, GMAT / IE Admissions Test, English certificate (where applicable)
Recipient: IE University
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