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MSc Market Research & Consultancy

Course Description

In dynamic and turbulent competitive markets, organisations increasingly rely on timely and rigorous market-based information to inform strategic decision-making. New for 2013, the MSc Market Research and Consultancy is designed to equip you with an in-depth knowledge of market research principles and practice. It provides a solid grounding in the essential skills and capabilities required to execute robust and effective market research. It is perfect for motivated students seeking a demanding and challenging programme of study.

You will study advanced market research methods with a practitioner perspective. The course is designed to develop your knowledge by focusing on the application of strong theoretical principles in an applied and supportive environment. You will gain an appreciation of how rigorous data collection and analysis impacts on important marketing decisions.

Students studying the MSc Market Research and Consultancy are also given the opportunity to work on live consultancy projects which help to develop confidence, commercial awareness and academic skills; as well as being highly beneficial to the companies and organisations involved.

"The two Market Research & Consultancy students working on a project for my company conducted themselves in a very professional manner and their presentation and conclusion was both interesting and thought provoking. It was a pleasure to have two such fine students work on a real time consulting project; it was truly worthwhile for my company."

John Millington ­ Managing Director, Sandon Global

Professional Acceditation

The MSC Market Research and Consultancy is accredited by the Market Research Society (MRS). In addition to the MSc MRC, candidates passing the relevant assessments receive the MRS Advanced Degree in Market and Social Research Practice

Core Modules

Modules explore a number of key areas:

Theories In Marketing Management & Strategy
Consumer Behaviour Theories
Foundations of Marketing Science
Qualitative Marketing Research
Quantitative Marketing Research
Experimental Marketing Research
Marketing Consultancy
Proposal for Dissertation Research Management

The programme then concludes with a dissertation project.

The learning and teaching methods used throughout the course will sharpen your oral and written skills, and your ability to make persuasive and professional presentations. Group work will also develop your negotiation and team working skills. Assessment is through a combination of examination, coursework, dissertation and project work.

Course Director

Professor Heiner Evanschitzky
Heiner is Professor and Chair of Marketing at Aston Business School. He was formerly Professor of Marketing at the University of Strathclyde, and has also worked as Assistant and Associate Professor at the Marketing Centre at Muenster University (Germany). Heiner is also Visiting Professor at University of St. Gallen (Switzerland) and at Curtin University of Technology (Australia). He is widely published in specialist journals and proceedings, notably in the field's leading Journal of Marketing, Journal of Retailing, and Journal of Service Research. His research has won several Best Paper Awards at leading marketing conferences.

Career Opportunities

This programme is designed to equip you with a very transferrable skill set that allows multiple career options. Successful students will be able to design and implement robust market research programmes, as well as interpret outcomes to the highest level. These skills are primarily used in data driven environments, and it is likely that most graduates will pursue careers in marketing management, market research or consultancy roles. The qualification also provides an excellent foundation for those wishing to pursue doctoral education.

Personal Development

Students will aquire skills in giving presentations, team working, report writing, negotiation and IT. Modules taught on this MSc will enable students to develop a wide range of analytical, technical and transferable skills demanded by graduate employers in addition to knowledge and understanding of market research processes and procedures.

Visit the MSc Market Research & Consultancy page on the Aston University website for more details!

Student Profiles

Aston Excellence Scholarships (All MSc Programmes) - No. of awards TBC

Our MSc scholarships are designed to support talented applicants wishing to develop their skills and knowledge with one of our MSc programmes. For 2015/16 we have a variety of scholarship awards available.

Value of Scholarship(s)

£1,000 - £1,500


Applicants wishing to apply for one of the Aston MSc scholarships must meet the following criteria:Have been offered a place on one of our MSc courses
Be a self-funded student

Application Procedure

Applicants must download and complete the scholarship application form which can be found on the website. The completed form must then be emailed to [email protected] Please note that all forms must be completed in full those recived with missing information will not be assessed.Applicants make only one general scholarship application for all of the above scholarships and are not required to specify which scholarship they wish to be considered for. This decision will be made by the scholarship panel.Please note that all scholarships are specific to the degree programme and point of entry indicated in any scholarship offer confirmation and are not transferable.

Further Information


Entry Requirements

One of the following: a good UK honours degree (minimum lower second class), equivalent overseas degree recognised by Aston University. As well as: two professional references, at least one must be from an academic referee, an official academic transcript of your university grades to date, a completed application form. For International Students: an official academic transcript, with an official English translation, of your university grades to date, students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls short of these requirements.

Course Fees

UK/EU: £10,900 (2015 fee) International: £16,800 (2015 fee)

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