• Jacobs University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University College London Featured Masters Courses
  • Regent’s University London Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • Centre for Digital Media Featured Masters Courses
  • Ulster University Featured Masters Courses
University of Warwick Featured Masters Courses
Kingston University Featured Masters Courses
University of St Andrews Featured Masters Courses
Southampton Solent University Featured Masters Courses
Aberdeen University Featured Masters Courses

Strategic Marketing Management - MSc


Course Description

MSc Strategic Marketing Management features core marketing modules, a selection of specialist marketing modules and a choice of optional modules enabling greater appreciation of other related business functions. Our students come from a wide range of educational backgrounds including business and non-business specific specialisms.

Subject guide and modules

You will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, the modules we teach will enable you to develop a wide range of technical and transferable skills demanded by graduate employers.

Core Modules:
-Marketing Management
-Analysis for Dissertation Research
-Marketing Research
-Marketing Strategy
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules (Choose four)**:
-Intellectual Property Strategy & Management
-Accounting for Non-Financial Managers
-Strategic Business Sustainability
-Marketing Channels & Strategic Sales Force Management
-Integrated Marketing Communications
-Consumer Behaviour
-Strategic Brand Management
-Services Marketing
-International Marketing Management
-Digital Marketing
-Strategic Management

**No more than 2 elective modules can be studied in any term and no more than two from Accounting for Non-Financial Manager, Strategic Business Sustainability, Intellectual Property Strategy & Management and Strategic Management.

The programme then concludes with a dissertation project.

In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.

Learning, teaching and assessment

The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.

Career opportunities

A wide range of general and specialist roles including product and brand management, market research, market planning and product development, marketing communications/ promotions, media relations and direct marketing. Recent graduate positions include:
-Assistant Marketing Manager – Hyundai
-Brand Manager – Pepsico International (Cyprus)
-Global Communication Executive – Merlin Entertainments (Austria)
-Graduate Trainee Marketing Insight Programme – Tesco (UK)
-Marketing Product Manager – L’Oréal

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston.

Visit the Strategic Marketing Management - MSc page on the Aston University website for more details!

(Student Profile)

George John Palisoc

2523.jpg "Aston Business School has the best reputation in the UK and Europe in its category and its MSc Marketing programme has good accreditations and CIM certified."


(Scholarship)

Aston Academic Excellence Award Management - No. of awards TBC

Our MSc scholarships are designed to support talented applicants wishing to develop their skills and knowledge with one of our MSc programmes. For 2015/16 we have a variety of scholarship awards available.

Value of Scholarship(s)

£2,000 - £3,500

Eligibility

Applicants wishing to apply for one of the Aston MSc scholarships must meet the following criteria:Have been offered a place on one of our MSc courses
Be a self-funded student

Application Procedure

Applicants must download and complete the scholarship application form which can be found on the webiste. The completed form must then be emailed to [email protected] Please note that all forms must be completed in full those recived with missing information will not be assessed.Applicants make only one general scholarship application for all of the above scholarships and are not required to specify which scholarship they wish to be considered for. This decision will be made by the scholarship panel.Please note that all scholarships are specific to the degree programme and point of entry indicated in any scholarship offer confirmation and are not transferable.

Further Information

http://www.aston.ac.uk/aston-business-school/programmes/postgraduate/mscscholarships/?utm_source=FindaMasters&utm_medium=WebListing&utm_campaign=ScholAAEAM


(Scholarship)

Aston Excellence Scholarships (All MSc Programmes) - No. of awards TBC

Our MSc scholarships are designed to support talented applicants wishing to develop their skills and knowledge with one of our MSc programmes. For 2015/16 we have a variety of scholarship awards available.

Value of Scholarship(s)

£1,000 - £1,500

Eligibility

Applicants wishing to apply for one of the Aston MSc scholarships must meet the following criteria:Have been offered a place on one of our MSc courses
Be a self-funded student

Application Procedure

Applicants must download and complete the scholarship application form which can be found on the website. The completed form must then be emailed to [email protected] Please note that all forms must be completed in full those recived with missing information will not be assessed.Applicants make only one general scholarship application for all of the above scholarships and are not required to specify which scholarship they wish to be considered for. This decision will be made by the scholarship panel.Please note that all scholarships are specific to the degree programme and point of entry indicated in any scholarship offer confirmation and are not transferable.

Further Information

http://www.aston.ac.uk/aston-business-school/programmes/postgraduate/mscscholarships/?utm_source=FindaMasters&utm_medium=WebListing&utm_campaign=ScholAES



Entry Requirements

A good UK honours degree (minimum lower second class) OR Equivalent overseas degree recognised by Aston University. As well as: Two professional references – at least one must be from an academic referee; An official academic transcript of your university grades to date; A completed application form. For International Students: An official academic transcript, with an official English translation, of your university grades to date. Students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Email Enquiry

Recipient: Aston University
Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X