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MSc Strategic Marketing Management


Course Description

This MSc in Strategic Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.

Students will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, modules taught will enable students to develop a wide range of technical and transferable skills demanded by graduate employers.

Professional Accreditation

This programme has been approved and accredited by the Chartered Institute of Marketing to provide direct entry onto the CIM Professional. Diploma in Marketing and entry to the Chartered Postgraduate Diploma in Marketing but this also requires work experience.

Core Modules

Marketing Management
Analysis for Dissertation Research
Marketing Research
Marketing Strategy

Optional Modules

(Choose four)**

Accounting for Non-Financial Managers
Strategic Business Sustainability
Integrated Marketing Communications
Intellectual Property Strategy & Management
Consumer Behaviour
Strategic Brand Management
Digital Marketing
Services Marketing
International Marketing Management
Strategic Management
Marketing Channels & Strategic Sales Force Management

**No more than 2 elective modules can be studied in any term and no more than two from Accounting for Non-Financial Manager, Strategic Business Sustainability, Intellectual Property Strategy & Management and Strategic Management.

The programme then concludes with a dissertation project.

Course Director

Chris Richardson
Chris spent 30 years as a marketing practitioner in senior management and director positions before joining ABS in 2009. His extensive experience and awareness of marketing issues means that he is in a unique position to relate marketing theory to the real world as well as appreciate the practical importance of the modules offered in MSc Marketing Management. His own areas of research include accountability, innovation and creativity in marketing and marketing manager competences and strategic capabilities.

Career Opportunities

This programme prepares you for a wide range of general and specialist roles in marketing including: brand management; market research; market planning and product development; promotion; media relations; and direct marketing. Although marketing exists as a separate sector, with opportunities working for marketing consultancies and agencies, it also crosses the full range of industry sectors with ‘inhouse’ opportunities in manufacturing, the service sectors and public sector/not-for-profit organisations.

Recent jobs taken by graduates of this course include:

Graduate Trainee Marketing Insight Programme - Tesco(UK)
Project Trainee - GlaxoSmithKline (Pakistan)
International Relations Manager - Shanghai Media and Entertainment Group
Assistant Brand Manager - Procter & Gamble
Assistant Marketing Manager - Hyundai
Marketing Specialist - Starbucks
Brand Manager – Pepsico International (Cyprus)
Brand Manager - Mattel
Junior Consultant - Ernst and Young.

Personal Development

Students will acquire skills in the following areas: giving presentations; team working; report writing; negotiation and IT skills.

Modules taught on this MSc will enable students to develop a wide range of technical and transferable skills demanded by graduate employers in addition to knowledge and understanding of marketing processes and procedures.


Key areas of marketing professional practice covered include:

Marketing research covering research design: questionnaire design and sampling; data analysis using statistical techniques including correlation and factor analysis, regression, cluster analysis/MDS, SPSS
Marketing planning, market-led innovation, pricing and marketing channel strategies
Marketing strategy including segmentation and targeting, competitive positioning
Brand portfolio building as part of a team in an extended simulation using the Markstrat software
Marketing psychology including consumer decision-making processes and influences
International marketing management including market research, selection, promotion and pricing strategies
Marketing communications including designing and evaluating marketing communications plans and the promotional mix
Services marketing including sector differences, measuring service quality, application of business process reengineering.

Other knowledge areas and skills developed during the programme include:

Financial statements including Ratio Analysis, Income Statements, Balance Sheet and Cash Flow
Management accounting, Cost Volume Profit and contribution analysis
Multi-cultural teamwork and presentation skills developed through group-work
Analytical skills developed through research dissertation.

Visit the MSc Strategic Marketing Management page on the Aston University website for more details!

(Student Profile)

George John Palisoc

2523.jpg "Aston Business School has the best reputation in the UK and Europe in its category and its MSc Marketing programme has good accreditations and CIM certified."


(Scholarship)

Aston Academic Excellence Award Management - No. of awards TBC

Our MSc scholarships are designed to support talented applicants wishing to develop their skills and knowledge with one of our MSc programmes. For 2015/16 we have a variety of scholarship awards available.

Value of Scholarship(s)

£2,000 - £3,500

Eligibility

Applicants wishing to apply for one of the Aston MSc scholarships must meet the following criteria:Have been offered a place on one of our MSc courses
Be a self-funded student

Application Procedure

Applicants must download and complete the scholarship application form which can be found on the webiste. The completed form must then be emailed to . Please note that all forms must be completed in full those recived with missing information will not be assessed.

Applicants make only one general scholarship application for all of the above scholarships and are not required to specify which scholarship they wish to be considered for. This decision will be made by the scholarship panel.

Please note that all scholarships are specific to the degree programme and point of entry indicated in any scholarship offer confirmation and are not transferable.

Further Information

http://www.aston.ac.uk/aston-business-school/programmes/postgraduate/mscscholarships/?utm_source=FindaMasters&utm_medium=WebListing&utm_campaign=ScholAAEAM


(Scholarship)

Aston Excellence Scholarships (All MSc Programmes) - No. of awards TBC

Our MSc scholarships are designed to support talented applicants wishing to develop their skills and knowledge with one of our MSc programmes. For 2015/16 we have a variety of scholarship awards available.

Value of Scholarship(s)

£1,000 - £1,500

Eligibility

Applicants wishing to apply for one of the Aston MSc scholarships must meet the following criteria:Have been offered a place on one of our MSc courses
Be a self-funded student

Application Procedure

Applicants must download and complete the scholarship application form which can be found on the website. The completed form must then be emailed to . Please note that all forms must be completed in full those recived with missing information will not be assessed.

Applicants make only one general scholarship application for all of the above scholarships and are not required to specify which scholarship they wish to be considered for. This decision will be made by the scholarship panel.

Please note that all scholarships are specific to the degree programme and point of entry indicated in any scholarship offer confirmation and are not transferable.

Further Information

http://www.aston.ac.uk/aston-business-school/programmes/postgraduate/mscscholarships/?utm_source=FindaMasters&utm_medium=WebListing&utm_campaign=ScholAES



Entry Requirements

One of the following: a good UK honours degree (minimum lower second class), equivalent overseas degree recognised by Aston University. As well as: two professional references, at least one must be from an academic referee, an official academic transcript of your university grades to date, a completed application form. For International Students: an official academic transcript, with an official English translation, of your university grades to date, students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls short of these requirements.

Course Fees

UK/EU: £10,900 (2015 fee) International: £16,800 (2015 fee)


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