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MBA Global Fashion Media


Course Description

Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. The recent changes in digital communication tools and social media have led to words and images becoming even more pivotal to it, yet have also made this system increasingly complex and hard to control.

Our Global Fashion Media MBA was specifically designed to address these changes. It is mainly aimed at students or young professionals from a wide range of backgrounds who are interested in careers related to visual representations and communications, journalism, advertising, photographic styling, artistic direction, e-commerce, public relations, photography, and even digital technologies and social media management, either in the fashion world or in the creative industries at large.

This course has 3 main objectives :
Enriching our students’ fashion, visual and media culture with modules such as « Fashion Photography History » that puts in perspective the historical changes in visual representations of fashion and makes the connection with other creative fields, or « Fashion 2.0 » that focuses on the latest developments in digital communication.

Helping our students understand the strategic challenges faced by fashion companies and brands and the role of communication tools in it. Modules such as “International Marketing Communication”, “Branding” or “Sensorial Marketing” articulate communication tools with the global management of companies that have creative activities at the heart of their business.

Allowing students to use the skills they have acquired during the numerous workshops run by professionals that we offer throughout the year. Examples of this include maintaining a blog dedicated to fashion and culture throughout the programme and producing a fashion magazine in full, from feature and article writing to photo shooting and artistic direction.

This program ends with what we call the Capstone Project, an individual research and creative project. When working on the Capstone, each student is encouraged to appropriate specific topics of the MBA Global Fashion Media according to his or her own professional projects and areas of interest.

Moving from the Paris to the Shanghai campuses allows students not only to compare the sectorial differences between mature and emerging markets, but also to better understand the impact local cultures can have on communication and image production.

In both cities, students have the opportunity to attend a wide range of events, from meeting with professionals, attending fashion shows, exhibitions and professional fairs to taking company tours, thus allowing them to build their own professional network. The Career and Alumni Centre is also there to offer guidance to IFA Paris students and alumni, and brings together a large network of graduates and alumni from over 50 different nationalities.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program also received the IDEL/IDEART accreditation and is certified as an “International Master.”

Visit the MBA Global Fashion Media page on the IFA Paris website for more details!

Student Profiles
(Scholarship)

Scholarships - No. of awards TBC

Requirements:- Excellent GPA
- Impressive extracurricular activities or professional experience
All other scholarship requirements such as English level are the same as for regular admission, please check the Admission tab of your desired program page or head to our Admissions Requirements page.Scholarships are also open to international students. Only scholarship applicants with a complete application file and paid application fee will be considered. We won't be accepting scholarship applications after May 31st, 2017. Good luck!

Value of Scholarship(s)

100%, 40%, 20%

Eligibility

IFA Paris awards three types of scholarships for its undergraduate and postgraduate programs to support outstanding candidates according to their profile and financial situation.Full Scholarship (100% free tuition)
Excellence Scholarship (40% tuition fee reduction)
Distinction Scholarship (20% tuition fee reduction)
Applicants can only apply for one of the three scholarship types offered by IFA Paris above for any Bachelor or Master/MBA course. If the applicant is not awarded the scholarship, he/she cannot apply for another scholarship and has to go through the regular paying admission process if he/she still wants to join IFA Paris, so choose the scholarship type wisely! Please see below for details.

Application Procedure

Please create your IFA Paris Online Application Account. You will fill out all the infos and choose the program you are applying for. In the Upload documents section, you will upload this Scholarship Application Form. Scholarship applicants will be notified if the scholarship has been awarded once all the documents are provided and the application fee has been paid, so the sooner you provide everything, the sooner you will find out.

Further Information

https://www.ifaparis.com/admissions/scholarships



Entry Requirements

Admission requirements:- Preferably 2 years of professional experience (Internships are taken into account)- Bachelor Graduate or significant professional experience in related fields- IELTS 6.5 or TOEFL IBT 79 (or equivalence) or proof of study in English, for non-native English speakers- Interview (on campus or Skype)- Online testDocuments to provide:- Fill in the online application form- Latest transcript- Copy of Bachelor diploma or equivalence- Motivation letter- Resume/CV- Passport photo- Copy of passport

Email Enquiry

Recipient: IFA Paris

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