The MSc Strategic Marketing programme has been developed in response to the increasing global focus on marketing as a highly strategic management function.
During the programme you will examine marketing fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures. Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.
You will be required to study 13 taught modules. Each module builds on previous experience while introducing new and challenging disciplines. In the autumn and spring term you will study modules designed to equip you with practical tools for the application of marketing strategies in key areas such as pricing and branding. Core modules include: • Branding • Consumer Behaviour • Contemporary Marketing Practice I • Contemporary Marketing Practice II • Marketing and Finance • Digital Marketing • Integrated Marketing Communications • Marketing Analytics • Marketing Fundamentals • Marketing Strategy in Practice • Pricing • Relationship Marketing • Strategic Product Management
In the Summer term you will study how to apply leading edge strategies to marketing plan development and implementation. You will take part in an exciting Marketing Consulting Project for a live client organisation, develop a clear multi‑channel marketing plan for the Marketing Plan Competition and write a 5,000 word unsupervised report on a current strategic marketing topic.
Imperial alumni loyalty bursary
No. of awards TBC
We offer a 10% bursary on programme fees to successful candidates with an undergraduate degree from Imperial awarded at a minimum of upper second class, or Master’s degree awarded with a minimum of Merit.
Imperial College Business School Scholarship
All candidates receiving an offer to the Business School will be considered and selected on merit.
Value of Scholarship(s)
Up to £10,000
We offer a number of £10,000 scholarships based on academic excellence for entry to our MSc programmes in 2016.
No additional scholarship essay is required.
A First or Upper Second Class Honours degree (or international equivalent) from a recognised university in business studies, marketing, economics, psychology, communications or closely related discipline. Candidates with more than three years’ work experience will be considered on a case by case basis. Students who are not native speakers of English, or were not awarded their degree in a qualifying English speaking country, must demonstrate their proficiency by completing an approved English language qualification (including GCSE English, IELTS or TOEFL) at the required level.
Recipient: Imperial College London
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