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MSc Marketing

Course Description

The one-year Master's degree programme in Marketing concentrates on marketing strategies and customer behaviour. It explores the strategies and methods that companies use to meet the wishes and requirements of customers. Companies need this type of information to be successful.

In this programme you will analyse consumer and business markets, investigating markets of both goods and services. The focus will be on profit-making organizations, but the public sector and non-profit organizations will also be studied.

The programme is taught by specialists with an international reputation. Courses are of high standard, and high standards are expected of students. In most courses, theory is applied to practice. There are also plenty of opportunities for studying abroad.

The programme offers two profiles: Marketing Management and Marketing Intelligence. It is also possible to do a Double Degree programme in Groningen and Oslo: Marketing Intelligence and Strategic Marketing Management. In this two-year Double Degree programme you will earn two recognized EU Master's degrees.

Why in Groningen?

Our Marketing Department belongs among the top 5 of Marketing Departments in Europe. And the Marketing programme is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide. In research-based marketing courses you learn to identify consumer needs and serve the market.

Job perspectives

After completing this programme, you are well-suited for a career in marketing. You are qualified for a range of positions in all kinds of organizations: strategic marketing expert, customer relationship manager, market researcher, product or brand manager, database analyst or market intelligence expert. It is also possible to enter a PhD programme at a university or carry out research in other research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

Visit the MSc Marketing page on the University of Groningen website for more details!

Entry Requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

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