In manufacturing, technical quality plays a role, but design and strategic manoeuvring in relation to competitors are equally important. Strategic management, especially regarding innovation, is crucial for firms to survive and thrive in today's turbulent business environment. In the Strategic Innovation Management specialization, you apply relevant theories to develop insights needed to navigate this challenging frontier.
The MSc Business Administration - specialization Strategic Innovation Management is unique in focusing on strategic issues that turn innovations into commercial successes. You explore theoretical concepts and tools to understand real-life cases. In addition, you conduct your own research.
Career perspectives for graduates in Strategic Innovation Management are bright. As the programme focuses on a field that is of growing importance across industries, you can choose between many different career paths. The programme is the ideal choice when you are interested in a career in strategic or innovation management, business development or consultancy.
Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.
Linking education to research and career preparation
Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.
In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.
Recipient: University of Groningen
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