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MSc Marketing Analytics

Course Description

The Master's program in Marketing Analytics equips you with the expertise needed to pursue a career as a highly-trained marketing analyst - where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision.

Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes.

A Tilburg University Master's program in Marketing Analytics offers you:
•State-of-the-art knowledge taught by accomplished academics. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field.
•Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas whether it is during assignments or interactive sessions with classmates and professors.
•The possibility to customize your degree with a large number of electives.
•Excellent career prospects with marketing research an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track.

#4 in Europe, field of Marketing Research Productivity-UT Dallas Business School Research Rankings

Future Jobs

Career opportunities are plentiful for marketing researchers. Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in.

Your degree will be an excellent launch pad for a career as consultant, analyst or market researcher. Possible job opportunities include positions in:
•Marketing research agencies
• Management Consulting firms
• Research departments of large companies

Are you passionate about sharing your knowledge with others? After finishing your Master in Marketing Management, Dutch graduates have the possibility to follow a one year educational post-Master to become a teacher in Management and Organization.

Visit the MSc Marketing Analytics page on the Tilburg University website for more details!

Entry Requirements

You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Analytics program: Mathematics and Statistics, Academic Skills, Organization, Management, Finance or Accounting, Marketing and more specifically the courses Marketing, Marketing Research and Consumer Behavior. A GMAT and a English Proficiency test are also required.

Course Fees

EEA citizens (Statutory fee): € 1,998; Non-EEA citizens (Institutional fee): € 14,000

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