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Master's Degree Program Marketing Management


Course Description

This program prepares students for complex management and marketing tasks in the field of consumer and capital goods as well as in the service sector. Graduates have completed extensive practical training assignments and are specialized in market research, market segmentation, direct marketing and sales.

The program is open to graduates from non-economic study fields; the teaching language is German and English.

Our university forms an attractive studying environment with its modern architecture and state-of-the-art class rooms, laboratories and dormitories. With a comfortable student-lecturer ratio, students get intensive personal support. Lecturers have profound experience both in academia and the industry.

Visit the Master's Degree Program Marketing Management page on the Hof University of Applied Sciences website for more details!

Entry Requirements

- First degree at a state-recognized institution of higher education in Germany or abroad with the overall grade 2,1 or proof of study-related special qualification- Successful participation in the assessment of suitability executed on the basis of the documents to be submitted.- Ability to follow lectures in German and to process English case studies.

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Recipient: Hof University of Applied Sciences
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