Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor.
Semester 1 • Retail Marketing 1: Understanding the Fashion Consumer • Retail Marketing 2: Fashion Brand Management • New Product Development • Strategic Retail Management
Semester 2 • Fashion Business Development • Fashion Buying and Merchandise Management • Fashion Marketing Communications • Retail Logistics
Following successful completion of the taught modules listed above, students go on to undertake a 12,000-15,000 word dissertation over the summer months.
After completing my undergraduate degree in Business Management I wanted to apply the broad skill base and knowledge I'd gained into a more focused industry.
I'd worked in fashion retail whilst at school and university and I really wanted to get into buying - Heriot-Watt's MSc International Fashion Marketing has such strong links with the fashion and marketing industry and I was really impressed that fashion entrepreneur George Davies sponsors the programme.
I learnt lots and one of the highlights of the year was the trip to Milan in February - it is fantastic to go to such a leading fashion capital and soak it all up.
And if you get the opportunity to apply for an internship whilst on the programme - go for it! Don't be put off by small companies either ... they are great for learning lots and having more responsibility that you might have in a larger organsiation.
Good first degree in a relevant subject (eg fashion design, textiles, business management, marketing).
Recipient: Heriot-Watt University
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