• Centre for Digital Media Featured Masters Courses
  • Ulster University Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • Jacobs University Featured Masters Courses
  • Regent’s University London Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University College London Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
Manchester Metropolitan University Featured Masters Courses
Southampton Solent University Featured Masters Courses
Kingston University Featured Masters Courses
University of Leeds Featured Masters Courses
Loughborough University Featured Masters Courses

MSc International Fashion Marketing


Course Description

Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor.


PROGRAMME STRUCTURE

Semester 1
• Retail Marketing 1: Understanding the Fashion Consumer
• Retail Marketing 2: Fashion Brand Management
• New Product Development
• Strategic Retail Management

Semester 2
• Fashion Business Development
• Fashion Buying and Merchandise Management
• Fashion Marketing Communications
• Retail Logistics


Following successful completion of the taught modules listed above, students go on to undertake a 12,000-15,000 word dissertation over the summer months.

Visit the MSc International Fashion Marketing page on the Heriot-Watt University website for more details!

(Student Profile)

Rosanna Adams

After completing my undergraduate degree in Business Management I wanted to apply the broad skill base and knowledge I'd gained into a more focused industry.

I'd worked in fashion retail whilst at school and university and I really wanted to get into buying - Heriot-Watt's MSc International Fashion Marketing has such strong links with the fashion and marketing industry and I was really impressed that fashion entrepreneur George Davies sponsors the programme.

I learnt lots and one of the highlights of the year was the trip to Milan in February - it is fantastic to go to such a leading fashion capital and soak it all up.

And if you get the opportunity to apply for an internship whilst on the programme - go for it! Don't be put off by small companies either ... they are great for learning lots and having more responsibility that you might have in a larger organsiation.


Scholarships

Entry Requirements

Good first degree in a relevant subject (eg fashion design, textiles, business management, marketing).

Email Enquiry

Recipient: Heriot-Watt University
Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X