International Marketing with Consumer Psychology at Heriot-Watt University on FindAMasters.com

Full time & Part time September MSc 1 year

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FindAMasters summary

The MSc in International Marketing with Consumer Psychology at Heriot Watt University is a unique and highly specialized programme that combines psychological approaches with consumer-led marketing strategies. This one-year Masters degree focuses on international marketing and blends academic theory with industry best practices, making graduates highly employable. The programme consists of core courses in international marketing management, as well as specialist courses in consumer psychology. Optional courses allow students to tailor their studies to their career ambitions. The programme also offers the opportunity to conduct a dissertation on a topic of interest. With accreditation from the Chartered Institute of Marketing, this programme provides students with excellent opportunities for a successful marketing career.

About the course

Overview

The MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

Entry Requirements

A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

Fees

Please see the university website for further information on fees for this course.

International Marketing with Consumer Psychology

Heriot-Watt University Edinburgh Business School

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About the course

Overview

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Fees

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International Marketing with Consumer Psychology

Heriot-Watt University Edinburgh Business School

FindAMasters summary

About the course

Overview

Entry Requirements

Fees

Register your interest for this programme

It looks like you alredy have a FindAMasters Account

What would you like more information about? Optional

Which subjects are you interested in studying?

Which age group are you? Optional

Please correct the errors indicated below to send your enquiry

Where will I study?

Heriot-Watt University

Where is Heriot-Watt University

Videos

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