Masters Degrees in Market Research (Applied Sciences)

In our Master's degree programme Digital Branding you will learn to use the potential of artificial intelligence (AI), marketing and sales. Read more

Every day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. Read more

Looking to win the job of your dreams in Marketing? You might have outstanding technical marketing expertise but the thing to really set you apart from other candidates could be a master's degree in management and International Marketing. Read more

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Read more

Whatever channel you choose, Digital Marketing covers everything you need to know about winning over your target audience. With this 120 ECTS Master's degree, you will expand your skills and explore results-driven marketing mainstays, such as performance marketing and digital analytics. Read more

In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in general management or the social sciences can specialize in the theory and practice of marketing and media management. Read more

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Read more

In our Master’s course Brand Strategy you will learn to use new technologies and tools to create products and innovative brands in the digital age. Read more

In our Master’s course Design Innovation you will learn how to develop digital innovations and use disruptive technologies in order to create exciting products and services. Read more

In our Master’s course Brand Entrepreneurship you will learn everything you need to found a successful company – or advise others to do so. Read more

International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Read more