Macromedia University of Applied Sciences Masters Degrees

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Read more

Business management entails making sound decisions and leading a company to economic and social success. The right business strategy, highly qualified management skills and the courage to take a new course at the right time, combined with business management skills are pivotal in business success. Read more

Do you want to create, manage and lead problem solving and the systematic development of new ideas? On the Design Management programme, you’ll learn to adopt a management and design perspective and, through ‘design thinking’ make innovation happen. Read more

Digitalisation is transforming our lives and societies and media businesses are exploring new ways to capitalise on digital media and new technologies. Read more

How should businesses design their media and communication strategies? With infinite number of trends, tools and platforms, media businesses must be constantly on the look out for new challenges and opportunities. Read more

Music, along with painting, is one of the oldest art forms. It transports emotions like no other and is part of everyday life all around the world. Read more

Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. Read more