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Inspiration

Ever wondered how a snail could maximise your PR strategy and get you worldwide media coverage? Contemplated whether you’re really working effectively with your faculty colleagues? Agonised over how to get prospective students to engage with your content rather than scrolling right by? We can help! With inspiring speakers and real-world case studies, you’ll come away from our Autumn Postgraduate Marketing Conference packed full of ideas and ready to take on the next postgraduate recruitment season.

Networking

Take advantage of the opportunity to learn from and network with fellow postgraduate marketing and recruitment colleagues from institutions all over the UK and further afield. We’re also holding a drinks reception at the end of the day, and we’ll be hoping for good weather so we can make the most of the stunning courtyard at the award-winning Jaywing offices.

Skills & strategy

Our speakers are committed to delivering presentations with powerful take-aways so you can leave with the knowledge and understanding to deliver inspired future marketing plans and projects. Maybe next year we’ll be asking you to speak about your experiences!

Featured talks:

  • Scene setting - "The postgraduate landscape" - Richelle Quinn, Head of Strategic Marketing, Sheffield Hallam University

  • "Faculty-level HE marketing: the challenges and solutions" - Matt Burton, Communications & Marketing Manager, Faculty of Medicine, Dentistry & Health, University of Sheffield

  • "Case-study: How #SnailLove led me to the BBC" - Emma Thorne, Head of News, The University of Nottingham

  • "Thumb stopping content" - Amy Naughton, Client Services Director, Jaywing

  • "What do PhD students want to know?" - Dr Mark Bennett, Head of Content, FindAUniversity Ltd.

  • Ask the expert panel - 'Using stories to promote postgraduate' - Richelle Quinn, Amy Naughton & more panelists TBC.

  • More sessions to be confirmed shortly.

Meet the speakers:

Matt Burton

Communications & Marketing Manager, Faculty of Medicine, Dentistry & Health, University of Sheffield

Matt Burton, DipM, MCIM, CMktr, is a yorkshire-based Chartered Marketer with experience of working for three universities in the county of Yorkshire and Humber: University of Huddersfield; University of Leeds; University of Sheffield. In each of his HE marketing roles to date, Matt has worked within a specific academic Faculty/School including his current role leading the marketing function at Sheffield's Faculty of Medicine, Dentistry and Health. As a skilled leader and passionate marketer, Matt tries to espouse values of collaboration, positivity, continuous improvement, digital first and customer focus. He lives in Leeds with his wife and three children.


Emma Thorne

Head of News, University of Nottingham

Emma began her career cutting her teeth on local crime stories and parish council meeting agendas in regional print journalism before moving into HE communications. She quickly discovered a passion for science communication in her role as Media Relations Manager at The University of Nottingham, most recently attracting national and international coverage for medical discoveries and ground breaking research while cheerleading for the University’s Faculty of Medicine and Health Sciences. She was excited and delighted when a story about the sex life of Jeremy, a rare, mutant lefty snail became the biggest of her career so far, attracting global attention and reaching an estimated audience of 1.9bn. She has recently taken up the new challenge of Head of News for the institution, leading the University’s talented team of media relations professionals.


Amy Naughton

Client Services Director, Jaywing

Amy is a digital marketing specialist having spent over 15 years agency side helping brands shape their marketing across mobile, web and social channels. With an MA in creative media practice and a background in planning she grounds her thinking in sound creative solutions that are driven through insight – an ethos she drives though her team in her role as Client Services Director with clients ranging from Pepsi and Doritos through to Merlin and University of Portsmouth.


Richelle Quinn

Head of Strategic Marketing, Sheffield Hallam University

Richelle is Head of Strategic Marketing at Sheffield Hallam University leading on brand strategy, reputation and commercial marketing activities as well the Digital Experience and Creative and Design teams. Before working at Sheffield Hallam Richelle lead on Marketing Planning and Strategy for HSBC’s Foreign Exchange offer covering 42 regions globally and prior to this developed multi-channel consumer focused campaigns for British Telecom.


Dr Mark Bennett

Head of Content, FindAUniversity

Dr Mark Bennett is Head of Content at FindAUniversity, with overall responsibility for the information, advice and guidance students find on our websites. He regularly engages with prospective students' funding queries and has presented on postgraduate funding, experiences and IAG at events organised by Westminster Forum, UKCGE and HELOA.


Benefits for delegates:

  • Insight from high-level keynote speakers from within Higher Education marketing.

  • Practical insights into best practice and innovation in postgraduate marketing.

  • Inspirational ideas for their next postgraduate student recruitment campaign.

  • Networking with fellow HE marketers.

  • Knowledge into effective marketing practice/examples.

Who should attend?

This event is for those responsible for delivering marketing and recruitment communication strategy, right through to those who are working operationally to attract prospective postgraduate students in an ever-changing marketplace.

  • Postgraduate Marketing Managers/Officers.

  • Postgraduate Student Recruitment Managers/Officers.

  • Marketing Directors.

  • Heads of Marketing/Digital Marketing/Communications.

  • Communications Managers/Officers.

  • Digital Marketing Managers/Officers.

How much does it cost?

Book our standard delegate ticket for the price of £250 +VAT, or alternatively, take advantage of our two-together offer and book two delegate tickets for just £450 +VAT.

To make a booking please click the 'BOOK NOW' button and fill out the form, and we'll be in touch to arrange your booking by invoice or credit card payment.

Kindly supported by Jaywing

Home to over 450 of the best thinkers across creative, technology and data science, Jaywing produce award-winning work that delivers exceptional results for clients. Every day, handpicked teams collaborate to respond to hugely diverse challenges across a whole host of sectors to connect powerful ideas, rich data and new technologies. Find out more here.

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We will be in touch shortly to collect payment. If you don't receive a confirmation email within 24 hours, please contact our dedicated Events team by email: [email protected], or by phone: 0114 268 4940. If you would like to book more delegate places please click here.


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