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Marketing Conference | May 2018

Final delegate places remaining for the FindAUniversity Marketing Conference: "Postgraduate Student Recruitment"

"One of the most interesting and relevant conferences I’ve been to for a long time. 100% killer and no filler. Great team, speakers, attendees and venue made it an extremely enjoyable day"


Our 4th FindAUniversity Marketing Conference takes place on Tuesday 15th May 2018 at the Havas Building, London. The event showcases the latest insight and examples of postgraduate student recruitment alongside eye opening case studies. The day features a number of sessions from leading professionals in the Higher Education marketing sector, and facilitates opportunities for discussion and networking with colleagues at our drinks reception.

Taking place in the Havas Building in Pancras Square, the venue is easily accessible from London Kings Cross and St Pancras train stations.

Conference schedule:

09:45 Registration opens & refreshments
10:00 Welcome
10:10 "International postgraduate student recruitment: The omni channel approach"
Michelangelo Balicco - Head Office International Recruitment, Universita' Cattolica del Sacro Cuore, Italy
10:55 Morning refreshments
11:10 "Insights from the Postgraduate Taught Experience Survey and how it can impact on student recruitment"
Jonathan Neves - Associate Head of Insights, Higher Education Academy
11:40 "A digital first approach to postgraduate open day promotion"
Linda Ginesi - Recruitment Marketing Manager, Sheffield Hallam University
12:10 Lunch & networking
13:10 "Further study, or not to? That is the question"
Alex Causton-Ronaldson - Account Director, Havas Education
13:55 "Masters of the Universe: how postgraduate ambassadors can become the superheroes of your recruitment campaign"
Phil Etherington - Student Recruitment Officer, University of Reading
14:25 Afternoon refreshments
14:40 "We haven't had enough of experts"
Robert Perry - Head of Research, Pickle Jar Communications
15:10 "Sticking your neck out: how to develop a strong proposition in a noisy sector"
Penny Eccles - Director of Marketing & Communications, Nottingham Trent University
15:55 Closing remarks
16:00 Networking drinks reception
17:00 Finish

*Schedule may be subject to slight changes.

Meet the speakers:

Michelangelo Balicco

Head Office International Recruitment at Universita' Cattolica del Sacro Cuore, Italy

Michelangelo is an international education specialist with extensive experience in managing international programs and student recruitment at undergraduate, graduate and MBA Level. For over 14 years he has produced consistently high international student intake numbers due to efficient and market-driven recruitment efforts, sound strategic planning, and a focus on customer service.


Jonathan Neves

Associate Head of Insights at Higher Education Academy

Jonathan joined the Higher Education Academy in 2015, bringing with him 16 years’ experience in market research. Heading up the insights and student surveys portfolio at Advance HE, Jonathan leads the reporting and coverage of the high-profile Student Academic Experience Survey, in partnership with the Higher Education Policy Institute, and is responsible for the overall strategy for the UK Engagement Survey (UKES), Postgraduate Taught Experience Survey (PTES) and Postgraduate Research Experience Survey (PRES).


Linda Ginesi

Recruitment Marketing Manager at Sheffield Hallam University

Linda has worked at Sheffield Hallam University since 2009, but before focusing on postgraduate recruitment marketing two years ago, she began her Higher Education career immersed in undergraduate recruitment marketing. Linda is currently focusing on devising and implementing marketing activity to support undergraduate to postgraduate progression.

Linda’s presentation will discuss how Sheffield Hallam University has developed a digital focused approach to their postgraduate open day promotion.


Alex Causton-Ronaldson

Account Director at Havas Education

Alex Causton-Ronaldson is Account Director at Havas Education, with over 10 years’ experience in higher education.

The world of work and study is changing. No longer can we buy people's loyalty and attention, we need to earn it. We've seen the PG loans bubble start to burst in 2017/18, so how do we ensure the survival of your PGT provision in this competitive HE environment?

In the world of the influence, Havas Education will discuss how university marketers can put their best consumer marketing hat on to use their UG students to boost their PG provision.


Phil Etherington

Student Recruitment Officer at University of Reading

Phil has been a postgraduate Student Recruitment Officer at the University of Reading for the last three years. Working primarily on UK PGT recruitment, his focus has been on setting up a series of master’s open days and recruiting PGT student ambassadors for these events and other recruitment activities.

Hearing from current Masters students is vital for prospective PGT students, but when they are only with you for one work-intense year, how do you recruit them as ambassadors? And, once you’ve got them, how do you use them effectively? Phil’s talk will cover all this and more!


Robert Perry

Head of Research at Pickle Jar Communications

Robert is Head of Research at UK-based content strategy consultancy Pickle Jar Communications. He primarily works on behalf of clients in the education and charity sectors, where he is responsible for all aspects of information-gathering, audience research, user testing, and general data geekery.

According to the Edelman Trust Barometer, public confidence in academic experts has risen. Robert’s talk will reflect on how universities can build trust by getting academics involved with external communications.


Penny Eccles

Director of Marketing & Communications at Nottingham Trent University

Penny has worked within the HE student recruitment sector for over 15 years, with experience at Birmingham City University, Newcastle University, Aston Business School, University of Leicester & University of Gloucestershire.

Penny’s talk will discuss how Nottingham Trent University have developed a strong brand presence, and how this has allowed the university to stand out from their competitors.


Benefits for delegates:

  • Insight from high-level keynote speakers from within Higher Education marketing.
  • Practical insights into best practice and innovation in postgraduate marketing.
  • Inspirational ideas for their next postgraduate student recruitment campaign.
  • Networking with fellow HE marketers.
  • Knowledge into effective marketing practice/examples.

"I came away with a notepad full of ideas to implement in my own work and also to pass to colleagues."

"I really enjoy the inspiration I get from attending the FindAUniversity Marketing conferences - the presentations, networking and opportunity to hear feedback from other attendees on the content."

Delegate feedback from the FindAUniversity Marketing Conference, November 2017

Who should attend?

This event is for those responsible for delivering marketing and recruitment communication strategy, right through to those who are working operationally to attract prospective postgraduate students in an ever-changing marketplace.

  • Postgraduate Marketing Managers/Officers.
  • Postgraduate Student Recruitment Managers/Officers.
  • Marketing Directors.
  • Heads of Marketing/Digital Marketing/Communications.
  • Communications Managers/Officers.
  • Digital Marketing Managers/Officers.

How much will it cost?

Book our standard delegate ticket for the price of £250 + VAT, or alternatively, take advantage of our two-together offer and book two delegate tickets for just £450 + VAT.

** Last chance to book delegate places, don't miss out! **

For more information, please contact our dedicated Events team by email via [email protected] or call 0114 268 4940.

Kindly supported by Havas Education

Havas Education are part of the world's largest communication networks (Havas Group) and work with clients to plan and deliver campaigns and projects to support their marketing, student recruitment and internal communications. Find out more here.

Sponsored by HEERA

The Higher Education External Relations Association is the professional body of staff working across the areas of press & public relations, marketing, alumni relations and fundraising in the higher education sector. Find out more here.

Thank you! Your booking request has been sent.

We will be in touch shortly to collect payment. If you don't receive a confirmation email within 24 hours, please contact our dedicated Events team by email: [email protected], or by phone: 0114 268 4940. If you would like to book more delegate places please click here.


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