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Marketing Conference | November 2017

FindAUniversity Marketing Conference: "Content is King: Building Relationships with Prospective Postgraduate Students"

Tuesday 28th November 2017 | 10:00am - 4:00pm
Manchester Hall, Manchester, M3 3BT


Join us for our third FindAUniversity Marketing Conference on Tuesday 28th November at Manchester Hall. The conference will showcase the latest insight and examples of content marketing, and as usual, we will be combining this with award-winning case studies in postgraduate recruitment and marketing. The interactive day will feature a number of sessions from leading professionals in the Higher Education marketing sector, and facilitate opportunities for discussion and networking with colleagues.

Taking place in the Grade II listed Manchester Hall, a former Freemasons' building, the venue is easily accessible from Manchester station and airport.

100% of our May 2017 Marketing Conference delegates rated the talk topics as good or excellent and would recommend our conference to others.

Conference schedule:

09:45 Registration opens & refreshments
10:00 Welcome
10:10 "Communicating your research strengths without alienating your academics"
Laura Tyler - Research Marketing Communications Manager at University of Glasgow
10:55 Award-winning Case Study - "Parallels between modern dating and marketing”
Jack Tomlinson - Postgraduate Marketing Manager at St George's University of London
11:25 Morning refreshments
11:40 “The Future of Storytelling”
Lee Harrison - Head of Delivery at Education Cubed & Johanna Bergqvist - Director of Partnerships, UK and Scandinavia, Playbuzz
12:25 Lunch
13:35 “Tips to build engagement with your Chinese audience via Chinese social media”
Steve Thompson - Deputy Director of Corporate Communications at The University of Sheffield & Jimmy Robinson - Co-Founder at PingPong Digital
14:20 “Don't be content with average content”
Dave Musson - Content & Social Media Strategist at Net Natives
15:05 Afternoon refreshments
15:20 Award-winning Case Study - "A Flying Start"
Anette Skott - Marketing Manager at BI Norway Business School
16:00 Closing remarks & networking drinks
17:00 Finish

*Schedule may be subject to slight changes.

Who should attend?

This event is for those responsible for delivering marketing and recruitment communication strategy, right through to those who are working operationally to attract prospective postgraduate students in an ever-changing marketplace.

  • Heads of Digital Marketing.
  • Digital Marketing Managers.
  • Marketing Directors.
  • Communications Managers.
  • Social Media Managers.
  • Digital Content Managers/Officers.
  • Postgraduate Marketing Managers/Officers.
  • Postgraduate Student Recruitment Managers/Officers.

Benefits for delegates:

  • Insight from high-level keynote speakers from within Higher Education marketing.
  • Practical insights into best practice and innovation in digital postgraduate marketing.
  • Inspirational ideas for their next digital postgraduate student recruitment campaign.
  • Networking with fellow HE marketers.
  • Knowledge into effective marketing practice/examples.

How much will it cost?

    Book our standard delegate ticket for the price of £250 + VAT, or alternatively, take advantage of our two-together offer and book two delegate tickets for just £450 + VAT.

    To make a booking please click the 'BOOK NOW' button and fill out the form, and we'll be in touch to arrange your booking by invoice or credit card payment.

For more information, please contact our dedicated Events team by email via [email protected] or call 0114 268 4940.

Sponsored by HEERA

The Higher Education External Relations Association is the professional body of staff working across the areas of press & public relations, marketing, alumni relations and fundraising in the higher education sector. Find out more here.

Thank you! Your booking request has been sent.

We will be in touch shortly to collect payment. If you don't receive a confirmation email within 24 hours, please contact our dedicated Events team by email: [email protected], or by phone: 0114 268 4940. If you would like to book more delegate places please click here.

Marketing Conference

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Do you have a question about advertising on FindAMasters?

Please give us a call or drop us an email anytime. Our friendly team are always happy to hear from you!

Tel: +44 (0)114 213 4334

Email: [email protected]

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